ChannelAdvisor CEO, Scot Wingo's blog about all things related to selling on Amazon - successfully! Nov ember 24, 201 2
A couple of Amazon Holiday observations
For complete Amazon SSS cov erage, check out our sister site, eBay Strategies where we are closely tracking Amazon, eBay and other channels' performance for the holiday s.
I did receiv e a flurry of questions about Amazon from sellers that I wanted to address here: Is it true that Amazon is not participating in Google Shopping? Is Zappos now selling on Amazon?!
Is Am azon participating in Google Shopping?
To really determine this, y ou would hav e to do a comprehensiv e look at ev ery Amazon SKU to definitiv ely say y es or no. That being said, we hav e checked 20-30 top selling Amazon products (like this Samsung TV pictured below), and it does appear that Amazon is not adv ertising on Google v ia Google Shopping. Amazon is v ery activ e in the sponsored links howev er (adwords): (click to enlarge) Amazon is not activ e here as y ou can see, but they are the third sponsored listing on the left. The logical nex t question is why ? Only Amazon can tell y ou that, but the most common reason that retailers choose not to be in Google Shopping are: It is hard to manage - Google Shopping is this unusual marriage of paid-search concepts and CSE/datafeed concepts. It is not meeting ROI goals
Competitiv e concerns. Amazon my strategically not want Google shoppers to hav e a 'great ex perience' because that would potentially keep them from coming to Amazon as their first choice.
It's important to note that many of the Amazon owned companies like Zappos and Quidsi (Diapers.com, Is Zappos now selling on Am azon?
Sellers in the apparel catalog are reporting that they are now seeing Zappos selling on Amazon. Since the July 2009 acquistion of Zappos by Amazon, ev ery one in the industry has been a bit surprised there wasn't more integration between the two companies. For ex ample, why would Zappos...