Amazing

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DE MONTFORT UNIVERSITY
LEICESTER BUSINESS SCHOOL

MODULE REASSESSMENT INFORMATION
AUGUST 2007

MODULE CODE
MODULE TITLE
MARK2313
BRAND MANAGEMENT

Module Leader

Lynn Stainsby

Reassessment is by
Failed element

Coursework hand-in date
17 August 2007

Post to

Student Advice Centre
Leicester Business School
Bosworth House
De Montfort University
The Gateway
Leicester   LE1 9BH

You must ensure that your work clearly indicates on the front cover the name of the module leader.

Examination period

13th August 2007 – 29th August 2007
Examination dates and times available at

mle.dmu.ac.uk

It is the student's responsibility to find out the time and location of the examination.

If you wish to reassessed it is your responsibility to submit a reassessment form by 31 July 2007.

DE MONTFORT UNIVERSITY
LEICESTER BUSINESS SCHOOL
MODULE REASSESSMENT – AUGUST 2007

MODULE – MARK 2313 Brand Management

COURSEWORK

If you have failed or deferred one or more of the coursework components, please complete the following.

Referred/Deferred coursework is outlined below;

You are provided with the Quorntm case study (attached). Using Brand Management theory from the set text, update the case study using secondary information and data.

NOTE: It is important that you use appropriate Brand Management theory to organise your thoughts and structure your answer.   Applying relevant concepts and theory covered in the core text, Brand Management by Rik Riezebos, is essential.   If you attended lectures and completed your reading you will be in a good position to do this.   Please note that copious descriptions straight from Mintel, or similar, will not be acceptable.   You must not fall into the trap of writing a purely descriptive piece of work.

Format and length

Use report format.

Write a brief paragraph summarising the key points from the case study provided.   Then,... [continues]

Read full essay