Filmmaker, college professor, social activist Dr. Govind Ji Pandey was born in Varanasi in 1972. Studied at BHU, Varansi and received his doctoral Degree in Journalism from MG Kashi Vidya Peeth, Varanasi. Acted in many films and worked for promotion of Bhojpuri Films in Purvanchal.
Dr Pandey taught students of Masters Course at MGKVP before he moved to Delhi as Lecturer (Electronic Media), in MBICEM, a college affiliated to GGSIP University. Here he taught BJ(MC) students for six years. During his stay in Delhi he supervised various small research projects of students. He taught Video and Radio Journalism,Production, and supervised around five hundred audio and audio-visual production of students. Some of the films supervised by him got prize in prestigious film festivals like Jeevika, Vatavaran, Misce-en-scene etc.
Dr. Pandey is author of a book ‘Television Journalism and Programme Formats’. At present he is working as a Reader (Mass Communication) at BB Ambedkar University, Lucknow. He is teaching PG students and guiding research scholars for their Ph.D thesis at BBA University.
Alternative Media, Youth and Civil Society
Dr. Govind Ji Pandey
Associate Professor, Dept. of Mass Comm & Journalism
Babasaheb Bhimrao Ambedkar Univrsity, Lucknow
The pen is mightier than the sword, and the alternative media may become mightier than the mainstream media. This is not a mere conjecture the process has already begun. The alternative media has emerged as a key player in promoting the cause of marginalized section of the society, an alternative voice of people and reflecting reality. The neglect of underprivileged and browbeaten by mainstream media, suppression and manipulation of information by government and media industry has posed a severe threat to the right to freedom of speech and expression of the members of global civil society. In the backdrop of the great danger posed by the media and political-economical nexus, a new development has given hope to millions around the world, of reuniting and creating an alternative source of information which is free by all means. The past few decades have shown us the path of creating a multi polar world and the advent of new media will create a world with multiple sources of voices. The information will come from those who are not only consumers of it, but producing it as well. The recent technological developments have reduced the cost of production dramatically. The speed of internet has increased with the development in the data transmission technology. This development has provided in the form of new media, a very strong tool of communication to challenge the monopoly of traditional mainstream media. The alternative media particularly Internet and Community Radio have changed the way we were consuming the media products. Now the consumer is no more a passive receiver of the media content but involved in the process of collection, selection and dissemination of information. There is a large number of people who believe that media can be used as a tool for social change. The large number of people involved in developing and disseminating information can be a great source of information for hundred and thousands of people all across the world. The information flow can not be stopped by the governments and now it has taken a global shape. Things happening at far of places now started affecting local governments. The recent case of Iran where the Iranian Government stopped the flow of information by putting many journalists behind bars and blocking television and slowing down internet speed could not restrict the flow of information. People used their mobile phones and cameras and put videos and audio of the various acts of Government for viewing and it became instant hit. A global opinion was formed and it affected the Iranian Government as well. It shows the strength of the...