Alphonse Mucha

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Alphonse Mucha: Job Cigarettes During the 19th century, many changes were taking place in modern European society, which was noticeable through art at that time. A different kind of style that was moving away from the traditional, standard art that were taught at art academies and was heavily influenced by the Arts and Crafts Movement was developed. This “modern” style of art was known as Art Nouveau. Alphonse Mucha was an important figure and had a strong influence in this new style.  Alphonse Mucha had a style that garnered a lot of public attention in America and Europe and it also influenced many artists to mimic what many called the “Mucha style.” Mucha’s Job Cigarettes poster illustrates the “standard’ of the Art Nouveau style and notes some of the changes taking place in modern society. Alphonse Mucha’s Job Cigarettes was not the first poster that brought him fame and put him in the eye of the public; however, it is a poster that could be said was his best piece. It one of several commercial art ads he did for the rolling paper company known as Job. It features a female holding a cigarette in one hand. The female has a faint smile with her eyes closed and her head raised a bit high to indicate she is really enjoying her cigarette and perhaps getting some sort of physical or emotional satisfaction from her smoke. She seems to go beyond the border giving this piece a sense of depth perspective. It seems to say that she cannot be contained and that she is free to do as she pleases and enjoy her smoke. She has very long and curly stylized hair that was traditionally used by Alphonse Mucha known as macaroni or vermicelli. The hair serves as an essential adorning, decorative component of the poster, which also serves to display the

sensuousness of the woman and gives it a more aesthetically pleasant look. The smoke from the cigarette flows upwards in a left and right manner which guides the eye from the cigarette to the head of the female and then finally...
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