Aloe-Vera Product Research on Bangladesh Market

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  • Topic: Marketing, Skin care, Aloe vera
  • Pages : 13 (3395 words )
  • Download(s) : 202
  • Published : May 30, 2012
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EXECUTIVE SUMMARY
Prestige Bengal must be benefited by adding Aloe-Vera based products line in there business. The research shows the process & others related things to establish a new product line. Analysis of the data needs to emphasize in the following areas: Market situation: Market research shows us, now day’s herbal products got values in the market Instead of using other products. & there are many strong competitors in the herbal product market. Total market size of aloe-vera related products is 1.5 Core (Approx) monthly. Consumer: Analyze shows that, 72% consumer are interested about Aloe-Vera Cosmetics. Especially the young people are interested. Target consumer specifications are as follows:

Age range : 20 to 45 years.
Income Level : 30 to 80 thousand
Sex : Female
Product Selection: Based on market size we want to start aloe-vera project by producing & Providing Cosmetics products for Body Care, Face Care & Hair Care.

Body Care : a) Body Lotion, b) Body Massage, c) Body Wash Face Care : a) Face Wash, b) Face Gel c) Face Cream
Hair Care: a) Hair Removal Cream, b) Hair Gel, c) Hair Oil

Business Size : We prepare our business plan for Two years, which is start by producing above Nine products. First year we expect the business like, sales will be tk. 2.5 Core, Capture market share 12% to 14%. Manufacturing Cost will be tk......., & the return on investment is …....% Financial Analysis :

.................................................................................................................................................. ........................................................................................................................................ On the basis of these findings, it is recommended that our Aloe-Vera based products can be established as a leading brand in to the Bangladesh market. And as we newly start manufacturing, which will makes a base strength for our company. And open a wide range business opportunity for future.

This Study was designed to analyze the Aloe Vera Market Opportunity in Bangladesh. This is based on the following Points. 1. Introduction of Aloe-Vera & Uses.
2. Bangladesh market situation & Size of Aloe-Vera Product 3. Consumer behavior & Target consumer.
4. Product Selection & Positioning.
5. Expected Sales Category Wise?
6. Business Strategy.
7. Business Size.
8. Production Plant.
9. Financial Analysis.
10. Recommendation.
For those who are unfamiliar with it,
Aloe vera is a leafy succulent that grows in a rosette fashion on hot, well-drained soils.  The leaves are spotted when young but take on a uniform light green color with age.  They can reach 2 feet in length and are edged with soft spines. The plant itself is native to subtropical and tropical locations such as South Africa, Latin America, and the Caribbean. Although it is described as a prickly perennial, the leaves are succulent and hold lots of water. The leaves can grow up to 36 inches long, whilst the plant can grow up to4 feet tall!  Older plants produce an 18-inch long stalk from the center of the rosette that is topped with nodding cylindrical yellow flowers about 1-inch long. In the past, leaves were sliced and laid on the skin to relieve itching and to heal burns.  Today it is claimed to work effectively on sunburns, minor burns, wrinkles, insect bites, skin irritations, cuts and scratches.  A “tea” made from the dried sap of this species is said to make a good wash for wounds and the eyes.  Aloe vera is one of the only known natural vegetarian sources of Vitamin B12, and it contains many minerals vital to the growth process and healthy function of all the body's systems. Numerous studies worldwide indicate that it is a general tonic for the immune system, helping it to fight illness of all kinds. Various research studies are underway to explore the potential of the...
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