Aloe-Vera Product Research on Bangladesh Market
EXECUTIVE SUMMARY
Prestige Bengal must be benefited by adding Aloe-Vera based products line in there business. The research shows the process & others related things to establish a new product line.
Analysis of the data needs to emphasize in the following areas:
Market situation: Market research shows us, now day’s herbal products got values in the market Instead of using other products. & there are many strong competitors in the herbal product market. Total market size of aloe-vera related products is 1.5 Core (Approx) monthly.
Consumer: Analyze shows that, 72% consumer are interested about Aloe-Vera Cosmetics. Especially the young people are interested. Target consumer specifications are as follows:
Age range : 20 to 45 years.
Income Level : 30 to 80 thousand
Sex : Female
Product Selection: Based on market size we want to start aloe-vera project by producing & Providing Cosmetics products for Body Care, Face Care & Hair Care.
Body Care : a) Body Lotion, b) Body Massage, c) Body Wash
Face Care : a) Face Wash, b) Face Gel c) Face Cream
Hair Care : a) Hair Removal Cream, b) Hair Gel, c) Hair Oil
Business Size : We prepare our business plan for Two years, which is start by producing above Nine products. First year we expect the business like, sales will be tk. 2.5 Core, Capture market share 12% to 14%. Manufacturing Cost will be tk......., & the return on investment is …....%
Financial Analysis :
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On the basis of these findings, it is recommended that our Aloe-Vera based products can be established as a leading brand in to the Bangladesh market. And as we newly start manufacturing, which will makes a base strength for our company. And open
Prestige Bengal must be benefited by adding Aloe-Vera based products line in there business. The research shows the process & others related things to establish a new product line.
Analysis of the data needs to emphasize in the following areas:
Market situation: Market research shows us, now day’s herbal products got values in the market Instead of using other products. & there are many strong competitors in the herbal product market. Total market size of aloe-vera related products is 1.5 Core (Approx) monthly.
Consumer: Analyze shows that, 72% consumer are interested about Aloe-Vera Cosmetics. Especially the young people are interested. Target consumer specifications are as follows:
Age range : 20 to 45 years.
Income Level : 30 to 80 thousand
Sex : Female
Product Selection: Based on market size we want to start aloe-vera project by producing & Providing Cosmetics products for Body Care, Face Care & Hair Care.
Body Care : a) Body Lotion, b) Body Massage, c) Body Wash
Face Care : a) Face Wash, b) Face Gel c) Face Cream
Hair Care : a) Hair Removal Cream, b) Hair Gel, c) Hair Oil
Business Size : We prepare our business plan for Two years, which is start by producing above Nine products. First year we expect the business like, sales will be tk. 2.5 Core, Capture market share 12% to 14%. Manufacturing Cost will be tk......., & the return on investment is …....%
Financial Analysis :
.................................................................................................................................................. ........................................................................................................................................
On the basis of these findings, it is recommended that our Aloe-Vera based products can be established as a leading brand in to the Bangladesh market. And as we newly start manufacturing, which will makes a base strength for our company. And open