Aloe Vera Products under Self Employment scheme
Presented toMs Nuzhat Niazi
Imperial College of Business Studies Submitted by Moeen Ahmed, Mba
Foad Ahmed, Mba
16 JULY 2011
Table of Contents
3Business Plan of Aloe Vera Inc.4
3.1Additional support: CARE – AP4
3.2State Bank of India – Provides the loan5
3.3Cost of the Program5
5Utilization of local resources6
6Company Locations and Facilities10
7Benefits of Aloe Vera12
8Aloe Vera Inc. Product Range12
8.1Aloe Vera Juice12
8.2Aloe Vera Gel13
8.3Aloe Vera Soap13
8.4Aloe Vera Shampoo13
“The future is Green, the future is Herbal, so make Green a Success.”
Company Name Aloe Vera Inc.
Loan Type Loan under self employment scheme
Loan Repayment 5 years
Repayment Period Within five years including one year relief period Amount Loaned 6 Million
Sponsored ByState Bank of India
Name of the SchemeSelf Employment Loan Scheme
Sponsored ByIndustrial promotional corporation Maharashtra BeneficiariesLocal Community
Benefits Facilitating local employment
3Business Plan of Aloe Vera Inc.
Aloe Vera is the oldest medicinal, antI-biotic and nutritional plant available in many countries. But the Aloe Vera available in District of Pune is having best qualities especially proving all the above qualities. The farmers of Maharashtra District especially the farmers of Pune area are suffering with the drought and low rainfall conditions for years together and not having any agricultural source in the scanty rainfall conditions. In these conditions the culturing of Aloe Vera has become best source for some farmers for earning some income. When some middle men cheated the farmers after promising the buyback , the farmers got disappointed and wanted to uproot the Aloe Vera. But under these conditions the District Collector, Pune and State Bank of India, Pune Branch has encouraged some educated women farmers to convert themselves as entrepreneurs to start the Processing Unit of Aloe Vera by utilizing the raw material available in the area.
3.1Additional support: CARE – AP
CARE – AP is a non profitable Voluntary Organization working for promotion of Health education among unemployed youth along with providing required entrepreneurship development skills. Further the education about general human health and impact of Aloe Vera products over it to overcome the major ailments occurring from time to time will also be provided to them in order to get the livelihood along with providing service to the needy people in the Society. The CARE-AP Organization is the Sole Agency for Marketing the products produced in Pune from the raw Aloe Vera plant cultured by the farmers. The Care-AP will also act as Capacity Building Institution to the Unemployed Youth for providing awareness about health of human body, general ailments, loss of time and money due to illness, use of Aloe Vera for preventing the above ailments.
3.2State Bank of India – Provides the loan
We seek loan from Government of Maharashtra through Industrial Promotion Corporation who promise to help young entrepreneurs.
3.3Cost of the Program
The cost or setting up this project is Rs.6 million from which the financial assistance required from the Government of Maharashtra is Rs.5 million. 4Marketing Strategy
1.Development of product packaging: Develop a packaging and labeling system that communicates the benefits of Aloe Vera Inc. products.
2.Development of product brochures: Create a series of brochures that will function at point of sale and at trade shows.