5. Political: Interest in gaining power and influencing other people. 6. Religious: Interest in unity and understanding the cosmos as a whole. People place different importance to the above value types. This is important from the point of view of understanding the behavior of people. People in different occupations have different value systems which has led organizations to improve the values-job fit in order to increase employee performance and satisfaction. The Allport-Vernon Study of Values, however, has one possible weakness. They measure the relative importance of these values to the individual, rather than the "absolute" importance of each value. A high preference for certain values must always be at the expense of the other values.
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Gordon Allport was born in Montezuma, Indiana in 1897. He was the youngest of his four brothers and was often described as being shy, but also hard-working and studious. His mother was a school teacher and his father was a doctor who instilled in Allport a strong work ethic. During his childhood, his father used the family home to house and treat patients.
Allport operated his own printing business during his teen years and served as the editor of his high school newspaper. In 1915, Allport graduated second in his class and earned a scholarship to Harvard College, where one of his older brothers, Floyd Henry Allport, was working on a Ph.D. in Psychology.
After earning his A.B. degree in Philosophy and Economics...