all of this

3. Do Matav’s international expansions make sense?
I think Matav’s international plans made plenty since, but there were some drawbacks. You have to evaluate every aspect of the market. While doing an external analysis, there were opportunities as well as threats in Hungary broadband market. The Hungarian government is stimulating broadband growth, and as the price of computers fall there would be an increase in broadband subscriptions. The Balkans, specifically Montenegro, which is for sale, is unsaturated in all four business markets. There is a continuous trend toward fixed-mobile subscriptions, developing mobile services to attract customers in order to pick their product over competitors would be necessary. Also, the Balkans are geographically close; there are good flights connections and the countries are relatively small. Now the threats, the fixed line market is in decline with the trend of fixed-mobile substitutions. There’s a price in the mobile segment where the mobile premium is extremely low with other companies. The government dislikes monopolies, formally being a communist country. Aside, from those things, a computer is not affordable and not necessarily a priority in Hungary. And Matav are faced with increasing competition in all of its business sectors through established companies and new entrants. Now looking inside the company, some of its strengths are, its parent company, Deutsche Telekom is one of Europe’s largest telecommunication companies. It has experienced with full integrated telecommunications companies. Also, Matav gained experience through acquisition of Markel and its parent company, Deutsche Telekom. Individual business units, which operate separate management teams allowing each unit to focus on their level of expertise, each have large market share in Hungary. Internal weaknesses consist of the, potential synergies within the company being broken due to the separation of the business units. Fixed line business unit