All-New Bmw 3-Series Features Aggressive Pricing Strategies

Topics: BMW, Automobile, Car seat Pages: 3 (910 words) Published: May 2, 2010
Many Option Prices Stay the Same Despite Improvements

Better than the outgoing model in every way, the all-new BMW 3-Series wont increase much in price when it goes on sale later this month.

The 2006 325i will start at $30,995, only $1,695 more than the 2005 model, despite featuring an entirely new design, upgraded 3.0-liter inline six-cylinder engine that now makes 215-horsepower compared to the 2005 models 184-horsepower rating, a new six-speed automatic transmission with manual mode, enhanced chassis engineering and steering geometry, totally revised interior, and more.

The top-line 330i is improved too, featuring all of the 325is upgrades plus an all-new 3.0-liter engine that produces 255-horsepower compared to the outgoing models 225-horsepower rating, while torque is up from 214 lb-ft in the current car to 220 lb-ft. Like the 325i, the 330is base price will rise when it goes on sale, but only by $1,295 to $36,995.

Both new engines are the first in large-scale series production to incorporate magnesium as a main component, a metal that is 30 percent lighter than aluminum. The engines are also the first six-cylinders in the BMW family to make use of Valvetronic, the brands variable valve timing system.

Other option groups include the $2,200 Navigation package, up $400 from last years navigation system, but now featuring integrated voice recognition for hands free actuation of ancillary functions.

A Cold Weather package, at $1,000, the same price as last years version, adds a ski bag, fold down rear seatbacks, heated front seats and retractable headlight washers.

A Premium package, available on both models, is priced at $2,900 in the new 325i compared to $2,300 in the outgoing car. It features the same power glass sunroof, leather covered 8-way power front seats and drivers side memory, and Harmon/Kardon LOGIC7 audio system. The new model also features power folding mirrors in premium guise.

The Premium package for the 330i is...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • CV-3: Features, Services and Pricing Strategy Essay
  • Bmw Series Essay
  • McDonald's: Pricing Strategy for a New Product Essay
  • Features of the Ten Major Strategy Schools Essay
  • 1 Series F20 E82 E88 BMW Handbook Essay
  • Toyota Corolla and BMW 3 Series (Unfinished) Research Paper
  • Pricing Strategy Essay
  • Pricing Strategy Essay

Become a StudyMode Member

Sign Up - It's Free