Threats – T |
• China’s Google and the strength of the vertical sites. • Growth of China’s ecommerce industry. • Global Economic crisis. • Development of a more competitive technology Opportunities – O | Possibility for growth in profits. • Large untapped market potential. • Market share possibility in the US |
1999 | Alibaba Group was established |
2000 | Launched the Gold Supplier membership to serve exporters in China. | 2001 | Launched the International TrustPass membership to serve exporters outside China. | 2002 | Launched the TrustPass membership to serve SMEs engaging in domestic China trade. | Launched keyword ranking services in the international marketplace. | 2003 | Launched TradeManager Instant Messenger software for easy communication. | 2004 | Established Ali-Institute to offer customer training and higher-education e-commerce certification in China. | 2005 | Launched keyword ranking services on the China marketplace. | 2007 | Launched branded advertisements in the Chinese marketplace. | Introduced the Gold Supplier membership to Hong Kong. |
2007 | Launched premium placement display in the Chinese marketplace. | Launched an SME financing scheme in collaboration with leading banks in China. | Successfully listed on the Hong Kong Stock...