Al Rawabi Dairy Company L.L.C, & Baskin-Robbins

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AL RAWABI DAIRY COMPANY L.L.C, & BASKIN-ROBBINS

OUTLINE
History  The 4 Ps (Price, Product, Promotion and Place)  Process  Physical Evidence  Principle Benefits to Customers  Benefits and Opportunities  Competitors  Problems  Recommendations 

AL RAWABI DAIRY COMPANY L.L.C

HISTORY

Started in 1990.  One of the largest Dairy Company in the Middle East.  We have over 5000 Cows located in our farm at Al Khavaneej, Dubai.  CEO: Dr.Ahmed El Tigani Abdel Rahim 

PRODUCTS
The Company produce about 75 Tons of Milk and Yoghurt, Yoghurt drink,Cheese, Butter and Fruit Juice Drinks .  We import our Animal feeds like Alfalfa Hay, Alfalfa Cubes, Fisque Hay, Rai Grass, Yellow Corn,Cotton Seed, Soya Bean Meal, Protected vegetable fat, etc from Europe and USA.  

The fruits are imported from Europe and USA

THE PRODUCTS
Dairy Products  Juices  Desserts


PRICE


Affordable price for all people

PLACE


In Dubai

PROMOTION


The Company is advertizing through TV, magazine, internet, etc

COMPETITORS


Rawabi has many compititors such as:
Almarai  SAFA  LABN UP




PRINCIPLE BENEFITS TO CUSTOMERS
Essay process with affordable prices  You can find the products everywhere such as in supermarket 

PHYSICAL EVIDENCE
You can visit their nice website :  http://www.alrawabid airy.com/eng/home.ph p 

PROCESS
They take the milk from the cow by machines  The machines cleans the milk and add the nutritional elements  Then the bakeging in done at the end 

PROBLEMS
The diry products are expired very fast  The company has many strong competitors 

BENEFITS AND OPPORTUNITIES
Open another branches in the world  Introduces new products to the market 

BASKIN-ROBBINS


"We sell fun, not just ice cream." — Irv Robbins, co-founder.

HISTORY


Fist shop in 1945 in California, USA. By Irv Robbins



PRICE


The prices is suit with its quality

PRODUCT
BR has many different kinds of products such as :  Cakes  Juries  Milkshake 

PLACE


Many branches around the world

PROMOTION
Many advertisement in:  Magazine  Internet  In the street 

COMPETITORS


Some competitors:



Starbucks Carte Dor

PROCESS
In USA the company produce its products  Send the products around the world to the shops 

PHYSICAL EVIDENCE


Visit BR website: http://www.baskinrobbin s.com/



PRINCIPLE BENEFITS TO CUSTOMERS
You can buy BR from every supermarket  Many flovers like: 

Chocolate  Strawberry  Vanilla  Blackberry


PROBLEMS


The prices are expensive for some customers

BENEFITS AND OPPORTUNITIES


Introduce new products with suit our culture here in UAE and Gulf area with Saffron  Dates


RECOURSES
http://www.tradekey.com/profile_view/uid/1223003/AlRawabi-Dairy-Company-LLC.htm  http://www.alrawabidairy.com/eng/home.php 

Thank you for your attention Any Questions

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