Al Ain Dairy

Topics: Milk, United Arab Emirates, Brand management Pages: 3 (794 words) Published: March 17, 2013
1. Recommend new products for Al Ain Diary based on competitive analysis, consumer insights and emerging trends.

Managing competition intended to ensure the most favorable position to gain or keep a competitive advantage. Its need to assess the potential competitors, evaluate their actions and the degree of competitive threat, to predict the actions of competitors. Competitive analysis is a prerequisite for success in the market.

Competitive analysis - assessment and prediction capabilities and competitive actions rent on the basis of the study collected information and expert opinions.

As we can see from the table in the case study, the competitors company’s assortment is wider than Al Ain Dairy assortment is. The idea of ​​Al Ain Dairy to release juice and milk with a long shelf life is good. But if you think about consumers, they can not to evaluate these products, because they contain a preservative that is not very healthy.

Al Ain Dairy can pay attention to the production of ice cream, which is available in an assortment of United Kaipara Dairies Co .. Ice cream love both children and adults, so that it will be in demand. They can start the production of ice cream at once in large packages. This is very comfortable for families that buy food in supermarkets for a long time.

They can also start to produce flavored milk. It can be delivered to schools for children's lunches. Milk is very important for the child's organism. Not all children love normal milk. But they like flavored milk, which is good for parents and healthy for children.

Male audience may be interested in healthy drinks. People who are constantly involved in sports need of such product lines as well as physical exercises require a certain diet, in which one of the most important parts are healthy drinks.

2. Recommend a branding strategy for Al Ain Dairy. What role do Country of Origin and Brand of Origin play in this case?

The strategy includes the following elements:...
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