Ajinamoto Malaysia Berhad

Topics: Monosodium glutamate, Social responsibility, Corporate social responsibility Pages: 9 (2666 words) Published: March 5, 2013
History of Establishment
The history began with taste, when Professor Kikunae Ikeda from the University of Tokyo isolated glutamate from the seaweed and discovered its flavor enhancing properties in 1908. The next year, his discovery was introduced to the market in the form of the flavor enhancer AJINOMOTO meaning the Essence of Taste (scientifically, it is termed as Monosodium Glutamate, or MSG in short.) Today, Ajinomoto is sold more than 100 countries, and Ajinomoto Group's 15 factories around the world are supplying about one-third of the 1.5 million-ton global markets for monosodium glutamate. Information about the company Ajinomoto (Malaysia) Berhad

In 1961, the company Ajinomoto (Malaysia) Berhad has started its business operations as a producer of AJINOMOTO. Ajinomoto is a joint venture company between early established in this country. Ajinomoto Berhad has grown as food and flavoring foods to market various brands that are believed by the people of Malaysia for the past several decades. Its inception nearly 103 years in Malaysia.

Company Ajinomoto (Malaysia) Berhad was chaired by General Tan Sri (Dr) Dato 'Mohamed Hashim Bin Mohd Ali. He became be chairman of this company on 5 September 1995. Ajinomoto's corporate responsibility is to realize the philosophy of Ajinomoto group who want to shape a better life around the world to contribute to advances in food and health and strive for a better life. Between corporate responsibility incurred by the company Ajinomoto is preparing food that contributes to the health and vitality of the community, emphasizing environmental issues, provide community service and human resource development by upgrading educated workers. Ajinomoto Company Locations

Ajinomoto Company began production of AJI-NO-MOTO in Zushi factory. After the launch of AJI-NO-MOTO in Japan on May 20, 1909, in 1910, the company has chosen sole agent in Taiwan and Korea at the time. In 1917, the company purchases and sales office opened in New York and in Shanghai. The company also has opened a sales office in Singapore in 1927 and set up Kagaku Kogyo Co. Nosan Manchuria. China's Tianjin. After the Second World War, the companies expand its market and set up plants in 15 countries in the world. Operations center or manufacturing plant of Ajinomoto (Malaysia) Berhad is located in Old Klang Road in Kuala Lumpur since its inception. The company also has branches in other states such as in Kota Bharu, Georgetown, Ipoh, Kuantan, Batu Pahat, Johor Bahru, Kuching and Kota Kinabalu. This branch is a distribution center / sales of Ajinomoto products only where the factory is based in Kuala Lumpur.

Products and Services offered by the company
For over 40 years, Ajinomoto (Malaysia) Berhad improve and develop new brands to provide flavoring and seasoning ingredients many variations to the people of Malaysia. There are two products manufactured by Ajinomoto, it is : 1) Retail Products

Retail products consist of eight types of products that serve as an additional AJINOMOTO flavors are widely used by housewives, vendors and professional cooks. AJI MIX (giving a sense of balance), Tumix (made from natural chicken and fried onions) and s AJI (various flavors) also serves as a flavor enhancer. PAL SWEET and SLIM UP provide an opportunity for dieters and diabetics to add flavor in foods and beverages. In addition, Ajinomoto also produced a simple mushroom soup are served without the need for high cost VONO.

2) Industrial Products
Ajinomoto (Malaysia) Berhad has a function called TENCHO flavor. A product “TENCHO” is used widely in industrial processes. Among its products are AJIMATE that will enhance the original taste of food, which provides a sense of AJI AROMA special, AJI-PLUS is used in the production of fish balls, processed meats, vegetarian meals and so forth. This product is also used in food processing such as producing food, instant noodles,...
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