A STUDY ON SEGMENTATION WITH REGARD TO AIRTEL SERVICE PROVIDER WITH REFERENCE TO PONDICHERRY CITY.
Project report submitted in partial fulfillment of the requirement of South Asia University for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
: JAMES K.SIRYA
ENROLMENT NO : SAA04M145ELBIHA3
Under the guidance of
Dr. Nirmal Kumar. R. T M.Com.,M.B.A.,AMIBM.,Ph.D.,
SOUTH ASIA UNIVERSITY
GEMS B SCHOOL
This is to certify that project entitled “ A STUDY ON MARKET SEGMENTATION WITH REGARD TO AIRTELSERVICE PROVIDER WITH REFERENCE TO PONDICHERRY CITY “ is submitted by
JAMES K. SIRYA (ENROLMENT NUMBER - SAA04M145ELBIHA3 ),
GEMS B SCHOOL, PONDICHERRY in partial fulfillment of the first trimester
requirement in Marketing Management for the award of the degree Master of
Business Administration and is certified to be an original and bonafide work.
I am indebted to all powerful almighty God for all the blessings he showered on me and
for being with me throughout the study.
I also express with great pleasure and sincerity to record my thanks, gratitude and honour to Mr. L. Alphonse Liguori-Managing Director, Mr. M. Tamijuddin-Director academics, Mrs Marudam office assistant for their valuable advice and for timely help concerning various aspects of project.
I place on record my sincere gratitude and appreciation to my project guide
Dr. NIRMALKUMAR.R.T for his kind co-operation and guidance which enable me to
complete this project.
I take this opportunity to dedicate my project to our loving faculty
Dr. NIRMALKUMAR.R.T who was a constant source of motivation and I express my deep
gratitude for his never ending support and encouragement during this project.
Finally I thank each and every one who helped me to complete this project.
JAMES K. SIRYA
This study aims at study the demographic market segmentation and they prefer
consumer preferences pertaining to product differentiation of AIRTEL, in the Pondicherry city.
Accordingly the research design was prepared adequate literature survey was made.
Primary data was collected through the survey method using the questionnaire technique.
After the collection of primary and secondary data percentage analysis was made to
analyze and interpret the data. Accordingly it was found that AIRTEL has penetrated
through certain segments of the demographic profile of Pondicherry.
Efforts have to be taken to make the AIRTEL BRANDS pervasive among all the demographic
segments. An aggressive marketing strategy so as to position the AIRTEL BRANDS in all the demographic
segments and thus evoke brand loyalty.
LIST OF TABLES
LIST OF CHARTS
* INTRODUCTION TO MARKET
* NEED OF THE STUDY
* OBJECTIVES OF THE STUDY
* PERIOD OF STUDY
* RESEARCH METHODOLOGY
* LIMITATION OF THE STUDY
GSM INDUSTRY PROFILE
AIRTEL FACT SHEET
INNOVATION IN AIRTEL
SUMMARY OF SUGGESTION
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