Airtel Project

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A STUDY ON SEGMENTATION WITH REGARD TO AIRTEL SERVICE PROVIDER WITH REFERENCE TO PONDICHERRY CITY.

PROJECT REPORT

Project report submitted in partial fulfillment of the requirement of South Asia University for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
2010

Submitted By

NAME : JAMES K.SIRYA
ENROLMENT NO : SAA04M145ELBIHA3

Under the guidance of

Dr. Nirmal Kumar. R. T M.Com.,M.B.A.,AMIBM.,Ph.D.,

SOUTH ASIA UNIVERSITY
LONDON

GEMS B SCHOOL
PONDICHERRY

CERTIFICATE

This is to certify that project entitled “ A STUDY ON MARKET SEGMENTATION WITH REGARD TO AIRTELSERVICE PROVIDER WITH REFERENCE TO PONDICHERRY CITY “ is submitted by

JAMES K. SIRYA (ENROLMENT NUMBER - SAA04M145ELBIHA3 ),

GEMS B SCHOOL, PONDICHERRY in partial fulfillment of the first trimester

requirement in Marketing Management for the award of the degree Master of

Business Administration and is certified to be an original and bonafide work.

PLACE :Guide Signature

DATE :

ACKNOWLEDGEMENT

I am indebted to all powerful almighty God for all the blessings he showered on me and

for being with me throughout the study.

I also express with great pleasure and sincerity to record my thanks, gratitude and honour to Mr. L. Alphonse Liguori-Managing Director, Mr. M. Tamijuddin-Director academics, Mrs Marudam office assistant for their valuable advice and for timely help concerning various aspects of project.

I place on record my sincere gratitude and appreciation to my project guide

Dr. NIRMALKUMAR.R.T for his kind co-operation and guidance which enable me to

complete this project.

I take this opportunity to dedicate my project to our loving faculty

Dr. NIRMALKUMAR.R.T who was a constant source of motivation and I express my deep

gratitude for his never ending support and encouragement during this project.

Finally I thank each and every one who helped me to complete this project.

DATE :JAMES K. SIRYA

EXECUTIVE SUMMARY

This study aims at study the demographic market segmentation and they prefer

consumer preferences pertaining to product differentiation of AIRTEL, in the Pondicherry city.

Accordingly the research design was prepared adequate literature survey was made.

Primary data was collected through the survey method using the questionnaire technique.

After the collection of primary and secondary data percentage analysis was made to

analyze and interpret the data. Accordingly it was found that AIRTEL has penetrated

through certain segments of the demographic profile of Pondicherry.

Efforts have to be taken to make the AIRTEL BRANDS pervasive among all the demographic

segments. An aggressive marketing strategy so as to position the AIRTEL BRANDS in all the demographic

segments and thus evoke brand loyalty.

CHAPTERSTITLE PAGE

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

LIST OF TABLES

LIST OF CHARTS

CHAPTER-1INTRODUCTION

* INTRODUCTION TO MARKET
SEGMENTATION

* NEED OF THE STUDY

* OBJECTIVES OF THE STUDY

* PERIOD OF STUDY

* RESEARCH METHODOLOGY

* LIMITATION OF THE STUDY

CHAPTER-2PROFILES

2.1GSM INDUSTRY PROFILE
IN INDIA

2.2COMPANY PROFILE

AIRTEL FACT SHEET

HISTORY

PRODUCTS

INNOVATION IN AIRTEL

CHAPTER-3AIRTEL OVERVIEW

CHAPTER-4ANALYSIS, INTERPRETATION
AND FINDINGS

CHAPTER-5SUMMARY OF SUGGESTION
& CONCLUSIONS

5.1...
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