A CONCEPTUAL CLOTHING
In this age of modern globalisation, each and every part of the world is officious of selling and promoting themselves for a better recognition and pleasant livelihood. The prime objective is now to look well so that one can sell well. Regarding this context, what could be a better example than “airlines uniforms”. People flying across the globe, busy in their world of business got to spend a definite time in their air travel. It is a great opportunity for all the countries running air services to make the people take a glance at their culture, heritage as well as hospitality. The aircraft, airline cabinet and the whole cabin crew play an efficient role in representing one’s country and its national image. Today, all around the world thousands of airlines are running but it is just a few which makes a remark on our mind and create an unforgettable impression. In this research, a brief glance has been taken at the uniforms of some of the leading airlines which make them better from the rest. Also the concepts and branding along with the effects of this clothing has been discussed and summarised.
A uniform is as vital to a corporate identity as a logo or business card. It is a critical marketing tool that has the capacity to differentiate an organization in a complex and highly populated marketplace. When talking about the uniforms of airlines, most of the world’s most profitable airline brands are those that pay close attention to appearance and to making sure their staff consistently look and feel great. Poorly fitting, poorly maintained or just plain ugly uniforms can linger in the mind of the passenger and accentuate the negative aspects of the trip instead of reinforce the positives. Now a days, an expense of millions is spend on hiring appropriate designers to get the desired look which completely justifies the image of the brand and it’s nation. Some of the most successful airline brands has been studied in this research, with an objective to: understand the requirements uniform designing, know the link between logo, branding and its association with uniforms, interpret its cultural as well as psychological impacts, and Infer the role of designers in creating uniforms.
A uniform is far more than simply clothing worn at work, it conveys a corporate image. It has symbolic value both for the people who wear it and for the Air lines passengers who identify it immediately. Each airline has different styles of uniform that makes their own company unique. Most uniforms have a variety of options: different jacket styles (double or single breasted), pants, skirts, short or long sleeved shirts and blouses, dress, ties, scarves, and other accessories. Within these options, Flight Attendants are free to select what fits and looks best. It could be noticed that some airlines have different uniforms to change into for different timing; one for walking through the terminal, one for boarding and deplaning, and one for serving. In addition to its unifying function, however, the uniform structures the relationship between Air line and its customers, the central focus of the Company's corporate strategy. The personnel who wear the uniform are the vectors of this relationship as they are in direct contact with the clientele. FIRST AIRLINE UNIFORM The first stewardess uniforms were designed to be durable, practical, and inspire confidence in travellers. The first stewardesses for United Airlines wore green berets, green capes and nurse’s shoes. Other airlines, such as Eastern Air Lines, actually dressed stewardesses in nurses’ uniforms. Perhaps reflecting the military aviation background of many commercial aviation pioneers, many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons. Many uniforms had a summer and winter version, differentiated by colours and...