The basic aim of the selected business research project is to identify the prominence of mergers and acquisitions for the Airline Industry in the future. This research emphasizes on the fact that whether these two will be suitable business choices for the airline companies in the future or either one of them or both together will be suitable options for this business in future (Iatrou & Oretti, 2007). The 'cross border mergers' and 'strategic alliances' are the main focus of the undertaken business research. Another prominent purpose of this business research is to emphasize on the benefits of mergers & acquisitions for the Airline Industry.
Business Problem under Investigation
The business problem discussed in this research is the identification of the benefits of mergers and strategic alliances so that the importance of these strategies' can be identified for airline industry. This research also deals with drawing important conclusions about the future of the Airline Industry. It is focused on the aviation business and the usefulness of merger and strategic alliance for it (Airline Industry, 2009).
It also focuses on the condition of the Airline Companies all over the world so that an overall knowledge of the Airline Industry, as well as, about mergers and strategic alliances can be attained. In addition to this it also deals with the analysis of prevalent types of merger and alliance options...