The study is undertaken to study retailers behavior towards Aircel in selected region. The data is collected directly by visiting outlets through structured interview scheduled. The statistical tools used to analyze the data are: Co-relation analysis, Simple Linear Regression and Multiple Linear Regression. The software used to analyze the data is Windostat version 8.6, developed by Indostat services, is an advanced level statistical software for research and experimental data analysis.
The study is carried mainly in the areas like Lokthkunta, Lalbazar, Kharkhana, Old Alwal, Suraram, Medchal, Miyapur, Balanagar, Bollaram, Yapral, Anandbagh, Malkajgiri, ECIL areas in Hyderabad city.
Telecommunication was one of the world powerful tool of development. It is one of the key changer for continuous growth and in areas of reducing poverty, employment development, gender equity, balanced regional development and special protection for vulnerable sections of the society. Indian telecommunication sector has undergone as a growth engine for the Indian economy in the last decade with the country experiencing huge growth in wireless sector. The penetration of internet and broadband has also improved. Telecom sector is broadly divided into:
1. Fixed line telephony.
2. Mobile telephony.
a. Global System for Mobile Communications (GSM) and
b. Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodafone, while the CDMA sector is dominated by Reliance and Tata Indicom. 3. Internet.
The Indian telecom sector was operated by Government of India before 1984. Department of Telecommunications was established in 1985 as a separate department to regulate telecom industry. For providing value added services other than fixed telephony, telecom sector allowed private firms to enter in 1991. The value added services include electronic mail, voice mail, audio and video text messages, video conferencing and cellular mobile telephone. Government of India took up National Telecom Policy in 1994 to increase India's competitiveness in global market and rapid growth of exports.
Service Provider wise Market Share as on 31st May, 2012.
Aircel Limited, a mobile operator, provides cellular services in India. It offers prepaid and postpaid mobile plans; third generation services; value-added-services, including GPRS, WAP portal, and caller tunes; and handsets. Aircel Limited was formerly known as Srinivas Cellcom Limited and changed its name in October 1999. The company was incorporated in 1994 and is based in Gurgaon, India. As of March 21, 2006, Aircel Limited operates as a subsidiary of Maxis Communications Bhd. Aircel, a major telecom services provider in India, launched Pocket Apps, as its Mobile Applications Store. Pocket Apps is free for its post-paid and pre-paid subscribers, and Aircel wanted to promote its usage. Being a unique offering Aircel knew that the subscriber base to internet on mobile was low and wanted to get mobile users attracted to the benefits available on the go. The applications varied from Social Network sites, to flight bookings to Movie ticketing and more justifying Aircel Pocket Apps slogan of A Million Possibilities. Aircel wanted to familiarize its audience with easy to relate icons of the applications available in the store.
Aircel today has a presence that spreads across almost the entire length and breadth of India. Operations commenced in south India, where Aircel established its leadership and from there extended itself to the pan India operator. Aircel today is operating in 23 telecomm circles and is all geared for dynamic expansion plan in the near future.
Retailer is One who sells goods or commodities directly to consumers. These items are purchased from the manufacturer or wholesaler and sold to the end user at a marked up price.
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