AIRBUS - A380

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  • Topic: Airbus A380, Boeing 747, Singapore Airlines
  • Pages : 3 (961 words )
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  • Published : March 14, 2013
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PROMOTION MIX
FOR
AIRBUS A-380
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PROMOTIONAL ACTIVITIES FOR
AIRBUS - A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airlinermanufactured by the European corporation Airbus, a subsidiary of EADS. It is the world's largest passenger airliner and, due to its size, many airports have had to upgrade their facilities to properly accommodate it. Initially namedAirbus A3XX, the aircraft was designed to challenge Boeing's monopoly in the large-aircraft market; the A380 made its first flight on 27 April 2005 and began commercial service in October 2007 with Singapore Airlines. The A380's upper deck extends along the entire length of the fuselage, with a width equivalent to a wide-body aircraft. This allows for an A380-800's cabin with 478 square metres (5,145.1 sq ft) of floor space; 49% more floor space than the next-largest airliner, the Boeing 747-400 with 321 square metres (3,455.2 sq ft), and provides seating for 525 people in a typical three-classconfiguration or up to 853 people in all-economy class configurations. The A380-800 has a design range of 15,400 kilometres (8,300 nmi; 9,600 mi), sufficient to fly from New York to Hong Kong, and a cruising speed ofMach 0.85 (about 900 km/h or 560 mph at cruising altitude).

A380 MSN001 about to land after itsmaiden flight The first completed A380 at the "A380 Reveal" event held in
Toulouse, France, 18 January 2005
Dubbed the Superjumbo by the media[76] the first aircraft, MSN003, (registered as 9V-SKA) was delivered to Singapore Airlines on 15 October 2007 and entered service on 25 October 2007 with flight number SQ380 between Singapore and Sydney.[9][77] Passengers bought seats in a charity online auction paying between $560 and $100,380.[78] Two months later, Singapore Airlines CEO Chew Choong Seng stated the A380 was performing better than both the airline and Airbus had anticipated, burning 20% less fuel per passenger than the...
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