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AirAsia Research

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AirAsia Research
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Client Research AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then, AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares, low cost aircraft and also high quality products and services. There are 8 flight codes that represent different areas.
FLIGHT CODES
OPERATED BY
AK
Malaysia AirAsia
FD
Thai AirAsia
QZ
Indonesia AirAsia
D7
AirAsia X
PQ
Philippines AirAsia
Z2
AirAsia Zest
XJ
Thai AirAsia X
I5
AirAsia india

Airasia`s Vision
Airasia have target to be the largest low cost airline in Asia, and serve 3 billion of people who are underserved with poor connectivity and high fares.
Airasia`s Mission
- To be the top company to work for whereby employees are treated as part of their big family
-Create an ASEAN brand that recognized by globally
-To achieved be the lowest cost in Asia so that everyone can fly with Airasia
-Make sure the highest quality product remain unchanged, embracing technology to decrease cost and improve the service levels
Airasia`s Value
Safety: Adopting a zero tolerance to unsafe practices and make effort for zero accidents through training, work practices, risk management and adherence to safety regulations all the times.
Valuing our People: Entrust to their people`s development and well-being and respect them, dignity and fairness.
Customer Focused: They care and treat everyone with good manner
Integrity: Practicing highest standards of ethical behavior and demonstrate honesty in all our lines of work in order to command trust and mutual respect.
Excellence in Performance: Setting the goal to betond the best and enhance high quality performance standards and achieving wonderful though implementing best practices.

Airasia`s Loyalty Programme,
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