Airasia Report

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AirAsia Berhad (284669-W) 25-5, Block H, Jalan PJU 1/37 Dataran Prima, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia T 603 7880 9318 F 603 7880 6318 E


Thanks to YOU

Annual Report 2008

Date: Monday, 3 August 2009 Time: 10.00 a.m. Venue: AirAsia Academy, Jalan KLIA S5, Southern Support Zone KLIA, Sepang, Selangor Notice of Annual General Meeting page 128

Thanks to YOU
Ultimately, it is our guests who have made us what we are today. A passion for exceeding our guests’ expectations is what spurs us to relentlessly pursue innovative ways to enhance the service we provide. Constant innovation is the tool we use to expand our guests’ freedom to travel so that Now Everyone Can Fly. In 2008, a total commitment to innovation enabled us to stay ahead of the game and once again win an array of prestigious awards. In the years to come, the same commitment will see us successfully navigate the ongoing global economic turbulence, broaden our horizons and not only survive but prosper.


In 2009 we will unroll a series of initiatives designed to boost customer service while keeping fares down.


most innovative companies in the world

So it is apt that this year’s Annual Report focuses on innovations which will enable AirAsia Berhad (“AirAsia”) to retain its pole position as the world’s preferred low fare airline. Above all, it is appropriate for us to acknowledge the

World’s Best
Low Cost Airline 2009

support our guests give us by making Thanks to YOU the key message of this report.


61 Million Guests...
...and counting


2 3 4 6 8 10 12 18 24 28 34 38 40 44 46 48 50 52 58 62 64 65

Corporate Vision, Mission and Values Corporate Information Corporate Profile Five-Year Financial Highlights AirAsia Group Board of Directors Directors’ Profiles Senior Management Chairman’s Statement Group CEO’s Report Making Innovations – Just for You Our Safety Commitment Corporate Social Responsibility Major Milestones 2008 Awards and Accolades The Youngest Fleet in Asia AirAsia Academy – The Relentless Pursuit of Excellence Statement on Corporate Governance Audit Committee Report Statement on Internal Control Additional Compliance Information Financial Statements

124 Analysis of Shareholdings 127 List of Properties Held 128 Notice of Annual General Meeting 130 Statement Accompanying Notice of Annual General Meeting 131 Airline Terminology 135 Form of Proxy

AirAsia Berhad Annual Report 2008


Corporate Vision, Mission and Values
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Commitment To Excellence
AirAsia is committed to excellence. We intend to excel in everything we do by achieving exceptional results. We have set high standards, but no higher than our customers’ expectations. Day after day, our people do their best so that we meet these expectations. In all our efforts, there are five fundamental values: Safety, Passion, Integrity, Caring and Fun. They provide a frame of reference for the AirAsia experience and a corporate culture in which we live and deliver peak performance.

• To be the best company to work for whereby employees are treated as part of a big family • Create a globally recognized ASEAN brand • To attain the lowest cost so that everyone can fly with AirAsia • Maintain the highest quality product, embracing technology to reduce cost and enhance service level

Safety Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing Our People Committing to our people’s development and well-being and treating them with respect, dignity and fairness. Customer Focused We care and treat everyone in...
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