Airasia Annual Report

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17th AnnuAl GenerAl MeetinG
Date: Time: Venue: Thursday, 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA, 64000 Sepang Selangor Darul Ehsan Malaysia

Notice of Annual General Meeting page 151


2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations) region, with its population of almost 600 million people. In addition to Malaysia, we have operations in Indonesia and Thailand. Supporting our expansion across ASEAN is the continued enlargement of our route network and an increased frequency of flights on key routes. To realise our ASEAN-wide strategy, 2009 saw AirAsia successfully integrate our Malaysian, Indonesian and Thai operations to create a single, seemless structure. This innovation will result in major cost savings and efficiency enhancements. Meanwhile, driven by the passion to be the best in the business, we continue to focus on delivering quality as well as achieving economies of scale. In this way, we will continue to remain the lowest fare airline serving the ASEAN region.

combined passenger growth for our Malaysian, Thai and Indonesian operations


regional hubs added in Penang, Bandung, Phuket and Surabaya in 2009

Group revenue up 9.71% to




2 3 4 6 8 10 12 18 26 28 36 38 40 42 44 46 48 50 52

Commitment To Excellence Corporate Information Corporate Profile Five-Year Financial Highlights AirAsia Group Board of Directors Directors’ Profiles Senior Management Chairman’s Statement Group CEO’s Report The Truly ASEAN Airline Thailand – The Sky’s the Limit Indonesia – Bright Horizons AirAsia X – Breaking The Mould An Expanding Network Have You Flown AirAsia? Harnessing the Power of Cyberspace A Celestial Superstore Our People Make It Possible

54 60 62 66 68 77 82 84 85 147 150 151 153 154 155

Corporate Social Responsibility Major Milestones 2009 Our Safety Commitment Awards and Accolades Statement on Corporate Governance Audit Committee Report Statement on Internal Control Additional Compliance Information Financial Statements Analysis of Shareholdings List of Properties Held Notice of Annual General Meeting Statement Accompanying Notice of Annual General Meeting Glossary Proxy Form


AirAsia Berhad Annual Report 2009

Commitment To Excellence

If it takes a village to raise a child, as the aphorism goes, then it takes a dedicated team to build a company that soars above the mundane and the prosaic. At AirAsia, hard work, creativity, passion and, above all, a commitment to excellence are traits that constitute the corporation’s very own DNA. The goal is simple, the mission challenging and the vision clear: Exceed expectations – expectations of our guests, expectations of our suppliers, expectations of our shareholders and expectations of all our other stakeholders. And do so every day, day after day, so that it becomes an instinctive and intrinsic part of our daily practices at this airline we call our own. Our culture revolves around five core values: Safety. Passion. Integrity. Caring. Fun. They provide the frame within which the staff, the individual pixels, work as a team and come together to form the complete picture of the company that we present to the world. That’s the singular reason why AirAsia was chosen as the World’s Best Low-Cost Airline for 2009 by more than 16.2 million travellers in a survey conducted by the respected

World’s Best low-Cost Airline 2009

Airline of the Year 2009

London-based aviation consultancy Skytrax. It’s why the Centre for Asia-Pacific Aviation for Excellence picked AirAsia as its Airline of the Year 2009. And it’s why our guests keep coming back to fly with us and spreading the word about AirAsia, as demonstrated by the yearly increase in...
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