Air Line Industry

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  • Topic: Qantas, Airline, Singapore Airlines
  • Pages : 12 (4032 words )
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  • Published : May 8, 2013
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Industry Report on
“Airline Industry”
Qantas

Written by: Zhuang MingHeng(Kevin)
BU5, 7248717
And: Wang KangBao(BoBo)
BU5, 702407x
And: Xiang Chen (Eric)
BU5, 7246455

Due:
7 November 2011
Executive Summary (Abstract)

On the first part of this report is shows Airline industry in Australia, in this report, Airline and Qantas Airways Limited as a sample to analysis. This report analyze which the Airline industry history and background and market share. It is including one pie-chart to analyze Market Share. The Market Share would discuss the Airline value in Australia; because of a number of companies have same market share. Then, in the second part of this report would show the Qantas Airways Limited background and history in Australian. It is including company history & background, four environmental factors of this company internal and external factor.

Table of contents
Executive Summary (Abstract)……………………………………..………..1

1. Introduction……………………………………………………………….……3

2. Part1- Industry Analysis……………………………………………………4 2.1 Industry History and Background………………….………………...4 2.2 Market Share………………………………………………………….……….6
3. Part 2- Company Analysis………………………………….………..……7 3.1 Company History & Background………………………………..……7 3.2 Environment Factors……………………………………………..……….8 3.2.1 (Factor 1)………………………………………………………………...9 3.2.2 (Factor 2)………………………………………………………..………10 3.2.3 (Factor 3)………………………………….……………………….……11 3.2.4 (Factor 4)…………………………………………………….….………12 3.3 Environment Factors……………………………………………..……….13

List of References (Bibliography)……………………………………….…. 14 Appendices………………………………………………………………………….15

List of Figures

Figure 1: ‘Market share’ (pie-chart)….............................................................6 Introduction

The purpose of this project is to introduce, discuss and evaluate about The Air Line Industry and Qantas Company. The report has covered the market for the whole Air Line Industry included the following sample company analysis for Qantas Company. Also, this report presents the information for Air Line Industry into two parts; Part 1 is about the Market Analysis which included Market Background and History and Market Share. The report has lists about the Air Line Industry in pie-chart. Part 2 is about the Company Analysis which included Qantas Company History & Background, and discussion of the 4 environmental factors, which included two internal factors and two external factors. However, there are some limitations for this report. The Air Line Industry as a whole itself has contained a lot of information. Therefore, all details and explanations may not be presented due to a shortage of time working on the research. Thus, general information about The Air Line Industry and Qantas Company will be presented in this report.

AIR LINE INDUSTRY
INDUSTRY ANALYSIS
Industry History and Background

Up until World War II, Australia had been one of the world's leading centers of aviation. With its tiny population of about 7 million, Australia ranked sixth in the world for scheduled air mileage, had 16 airlines, was growing at twice the world average, and had produced a number of prominent aviation pioneers, including Lawrence Hargrave, Harry Hawker, Lawrence Wackett, the Reverend John Flynn, Sidney Cotton, Keith Virtue and Charles Kingsford Smith. Governments on both sides of politics, well aware of the immense stretches of uninhabitable desert that separated the small productive regions of Australia, regarded air transport as a matter of national importance. Nowadays, there is more and more airline company access into Australia. It is means more and more competition in this industry. Therefore, the company will provide more policy to make their customer comfortable. There are around 20 million people livening in Australia. This is a huge profit of airline industry considering...
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