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Air Jordan ad analysis essay

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Air Jordan ad analysis essay
Advertisement Analysis Essay Michael Jordan leaps through the air in his Nike Air Jordan shoes to score a slam dunk in the basket on the backboard held by thousands of Chinese fans cheering him on and reaching for his shoes. This is the image of the advertisement that is for the promotion of Air Jordan basketball sneakers, aiming to sell shoes in Chinese market. In the advertisement, there is a stamp on the top right corner showing that Air Jordan sneakers are made in China; it also has eight stars in the stamp. This symbol is showing that Air Jordan shoes have high value in the Chinese market. This advertisement can attract a lot of customers, because its design is cross-cultural; the brand influence, slogan, and cultural aspects are the main selling points.
A strong point of the advertisement is the reputation of the Air Jordan shoes brand, which comes from the well known name of Nike and Michael Jordan and the making of the Nike's Air Jordan basketball shoes brand. In 1984, Nike company had a hard time with how to get into the basketball shoes market. In 1985, Michael Jordan won the best rookie award of the NBA. Then, Nike found this as an opportunity to market these those through Michael Jordan. Thus, Nike and Michael Jordan together created the Air Jordan brand. The Air Jordan 1 was designed by Peter Moore. The Air Jordan 1 was first released in 1985.
This advertisement is representing the enthusiasm of Chinese love for the Air Jordan shoes. There are thousands of crazy fans trying to chase, catch, and touch Michael Jordan and his shoes. Chinese basketball fans are inconceivable. The crowd climbs onto each other’s shoulder, and push each other around. They are so crazy about Michael Jordan and his shoes. I remembered when I was in high school some of my high schoolmates loved Jordan sneakers. However, they did not have enough money to buy a pair of Air Jordan basketball shoes. For them, the Air Jordan basketball shoes were the biggest dream at
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