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air france

  • By
  • October 2014
  • 13652 Words
  • 1 View
  • Course: Project I
  • Professor: apd
  • School: hva
Page 1 of 52


INDEX
SUMMARY3
INTRODUCTION AND HISTORY6
INTRODUCTION6
HISTORY6
GOALS AND METHOLOGY9
COMERCIAL PLAN AND MARKETING PLAN10
COMMERCIAL PLAN10
MARKETING PLAN12
HUMAN RESOURCES PLAN13
Personnel marketing and selection13
Principles of a Human Resource Policy for Change Management and Diversity14 Strengthening of competitiveness, thereto:14
Apprenticeships in the Lufthansa Group14
University marketing and development of high potentials14
Lufthansa School of Business14
Controlling – Performance Indicators14
Reintegration and prevention15
FINANCIAL PLAN16
Annual Report 201017
OPERATING PLAN18
ORGANISATIONAL CHART18
HEADQUARTERS19
FLEET20
ALLIANCES22
IT22
STRATEGIC PLAN23
Guidelines and strategic alignment23
Value-based management23
Opportunity and risk management system24
SWOT ANALYSIS24
CONCLUSION25

SUMMARY

This project concerns the German company Lufthansa airlines. I have chosen this company as it is leader Airline Company in Europe in terms of passengers and the fourth in the whole world and I think it is important to know how has this company has succeed since its creation and how it has managed to get to this leader position. Lufthansa, together with its partners flies to 410 destinations and has more or less 710 aircrafts. When getting to the Introduction section and nearly in all the work you will read the words Star Alliance. This is an important part of the project as Lufthansa is a founding member of Star Alliance, which is the world's largest airline. Concerning history, what is important to highlight is that since its creation and until nowadays Lufthansa has experience changes due to war, crisis and the birth of new and strong competence (low cost airlines) but in spite of these problems, it has managed to succeed until the point of being one of the world’s most important airlines company. Lufthansa has a vision that includes profitability and sustainability growth. This improves...