This is the first project based assignment. The students are required to identify an organization on which they are supposed to complete all upcoming assignments and final report. The first assignment is focused on the Vision and Mission statements of the organization. The group is supposed to first analyze and then recommend the Vision and Mission statements based upon the characteristics discussed in text.
Report on Industry Analysis
This assignment would encompass the following components:
a.Introduction and History of the allocated industry.
b.PEST Analysis and conclusion on industry attractiveness. c.Industry scanning using the Porter’s five force model and conclude on prevailing competition level. d.Make a list of opportunities and threats present in the industry emerging out of PEST Analysis and Porter’s Five Force Model in relation to allocated company. e.Make EFE Matrix of the company and interpret its result.
f.Identify and make a list of CSF’s of the industry
g.Identify company’s major competitors and make CPM
Assignment # 3
Report on Company Analysis
On the allocated company from within the respective industry, each group is required to develop: a.Perform Strategic internal audit of the company of the following departments as per the guidelines given in the prescribed text book i.Marketing
b.Complete internal audit and make list of key Strengths and Weaknesses of the company. c.Make IFE Matrix of the company and interpret its result. d.Make SWOT analysis of the company and interpret its overall findings.
Assignment # 4
A-Long Term Objectives
In light of vision and Mission statement and SWOT analysis develop:- i.Long Term Financial Strategic Objectives of the company ii.Long Term Non-Financial Strategic Objectives of the company a
B-Strategic Analysis and Choice
This stage involves development of EFE matrix, CPM and IFE Matrix that has already been covered in assignment 1 to 3. (Just include findings)
In this stage it is required to develop at least three out of the five matrices discussed below: i.SWOT matrix so as to develop four strategic scenarios (SO, ST. WO. WT) ii.SPACE Matrix for determining the organization’s overall strategic position. iii.BCG (If required) so as to determine the relative contribution of different divisions in terms of market share and industry growth. iv.IE Matrix using IFE and EFE scores ( done previously)
v.Grand Strategy Matrix for formulating alternative strategy
Set of feasible strategies emerging out of matching tools which company can consider for decision stage
FINAL PROJECT REPORT &PRESENTATION
B-Strategic Analysis and Choice
i.Compare all strategies included in sets of feasible strategies using QSPM of the allocated company. ii.Use excel spreadsheet for developing QSPM in order to evaluate the best alternative strategies set. This would require using the results from the input and the matching stage.
Identify most attractive Strategies
Using QSPM scores identify the most attractive strategies set to be followed by the company under the prevailing circumstances.
i.Arrange the most attractive strategies sets in order of their priority in implementation to achieve company’s strategic goals ii.Specify the action plan that you are going to work on for implementation purpose for each strategy. iii. In order to implement any strategy you need to develop its annual objectives, policies and focus on the resources and other management issues that you may require your attention
Evaluation and Control
i.Specify the steps and measures to be taken for checking the effectiveness of the each strategy set after they are implemented. ii.Specify...