Aims and Objectives 2

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AIMS AND OBJECTIVES

NOW THAT YOU HAVE SELECTED YOUR RESEARCH TOPIC, THE NEXT STAGE IS TO BEGIN DESIGNING AND PLANNING YOUR RESEARCH PROJECT. THE PRIMARY FOCUS OF YOUR RESEARCH PROJECT IS USUALLY EXPRESSED IN TERMS OF AN AIM AND OBJECTIVES (3)

WHAT ARE AIMS & OBJECTIVES?

AN AIM IS A GENERAL STATEMENT, WHICH REFLECTS THE INTENTION OR PURPOSE OF YOUR CHOSEN AREA OF RESEARCH. AN OBJECTIVE IS A SPECIFIC STATEMENT RELATING TO THE DEFINED GOAL / AIM OF YOUR RESEARCH. IT IS NOT UNCOMMON TO HAVE MORE THAN ONE OBJECTIVE TO SATISFY YOUR RESEARCH AIM BUT IT IS SUGGESTED THAT YOU LIMIT THIS TO 3 IN SIMPLE TERMS THE AIM AND OBJECTIVES ARE INTERRELATED. THE AIM IS WHAT YOU WANT TO ACHIEVE, AND THE OBJECTIVE DESCRIBES HOW YOU ARE GOING TO ACHIEVE THAT AIM.

WRITING AIMS AND OBJECTIVES

FIRSTLY YOU NEED TO CONSIDER EXACTLY WHAT DO YOU INTEND TO ACHIEVE IN YOUR RESEARCH. THINK CAREFULLY ABOUT THE VERB YOU USE. YOU NEED TO CONVINCE YOURSELF AND YOUR SUPERVISOR THAT WHAT YOU INTEND TO DO IS ACHIEVABLE

AS YOU CAN SEE THE AIM PAINTS THE PICTURE OF YOUR RESEARCH.
THE KIND OF VERBS YOU SHOULD BE USING ARE:
TO INVESTIGATE
TO ASSESS
TO DETERMINE
TO IDENTIFY

YOU MUST DISCUSS THIS AIM THOROUGHLY WITH YOUR SUPERVISOR, MISTAKES AT THIS STAGE CAN HAVE SERIOUS EFFECTS ON THE WHOLE DISSERTATION

SOME EXAMPLES FROM PAST DISSERTATIONS ARE:-

TO INVESTIGATE CONSUMER AWARENESS OF THE GOVERNMENT CAMPAIGN “TOO MUCH SALT IS BAD FOR YOUR HEALTH”

TO IDENTIFY IF BRITAIN IS TRULY A NATION OF BINGE DRINKERS

TO INVESTIGATE HOW THE NEW LICENSING LAWS WILL AFFECT PEOPLE’S DRINKING HABITS

TO INVESTIGATE IF CONSUMER NEEDS ARE BEING MET IN THE VEGETARAN MEAT-FREE MARKET, SPECIFICALLY IN SUPERMARKETS AND RESTAURANTS

TO DETERMINE WHICH INDIVIDUAL HOTEL ATTRIBUTES ARE THE MOST IMPORTANT TO THE GENERAL PUBLIC IN SELECTING FIVE STAR ACCOMODATION

TO INVESTIGATE CONSUMER’S LEVEL OF UNDERSTANDING OF THE CURRENT AA STAR HOTEL CLASSIFICATION GRADING SCHEME

TO INVESTIGATE THE...
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