Aims and Objectives 1

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Shopping centres in the Central Business District area are better in the sense that they provide a higher level of quality and variety of goods than the shopping centres in the residential areas.

Aims and objectives:

* Our general objective is to compare and contrast two shopping centres in the Central Business District (CDB) against another two shopping centres in the residential areas.

We are also keen to investigate the various factors that influence the people’s decision to patronise the particular shopping centres. For example, the shopping malls in the CDB areas might be a better place to shop in terms of shopping quality and variety but on the other hand, the shopping malls in the residential areas might appeal to the public better in terms of close proximity to their homes and convenience. Our studies will intend to find out the link that exists between the shopping centres of our choice, and uncover a pattern that we will be going in further detail in our results and findings according to public opinion through means like surveys and in addition, our own feelings on the contributing factors or reasons.

Our main focus would be the quality of shopping provided by the shopping mall. This includes the services, accessibility and the facilities provided that improves the shopping experience for the patrons. We will be taking surveys of the patrons there to find out their feelings about the shopping mall and its quality. We would also go there and do general analysis of the mall ourselves. This is to give us a base of comparison between our ideas of good quality compared to the peoples’ idea of good quality observed in a shopping mall.
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