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Exam
Name___________________________________

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1)

Choose the odd one out.

1)

_______

A)

Internet

B)

Postal

C)

Telephone

D)

In-Depth

2)

It is sensible to use hyperlinks to help your respondent with ________.

2)

_______

A)

Delivery and collection questionnaires

B)

Telephone questionnaires

C)

On-line questionnaires

D)

Personal questionnaires

E)

Postal questionnaires

3)

What is a mistake that researchers who write questionnaires should avoid?

3)

_______

A)

Writing questions respondents do not understand

B)

Writing questions respondents are willing to answer

C)

Writing questions respondents are able to answer

D)

Writing questions with filters and routes

4)

What is the advantage of Open-ended questions?

4)

_______

A)

Can be asked slowly

B)

Can be misinterpreted

C)

Can be analysed slowly

D)

Can explore new areas

5)

Indirect questions are of great use for investigating ________.

5)

_______

A)

Business Issues

B)

Demographics

C)

Sensitive topics

D)

Food purchases

6)

It is sensible to send a return envelope with ________.

6)

_______

A)

Personal questionnaires

B)

Telephone questionnaires

C)

On-line questionnaires

D)

Delivery and collection questionnaires

E)

Postal questionnaires

7)

It is sensible to agree a time to phone back with ________.

7)

_______

A)

Personal questionnaires

B)

On-line questionnaires

C)

Telephone questionnaires

D)

Postal questionnaires

E)

Delivery and collection questionnaires

8)

Different factors affect the outcome of research. In a study using a self completion questionnaire which of these would probably NOT affect the outcome?

8)

_______

A)

Question Wording

B)

Interviewer training

C)

Paper colour

D)

Incentive quality

E)

Sample Size

9)

Different factors affect the outcome of research. In a study using a telephone questionnaire which of these would probably NOT affect the outcome?

9)

_______

A)

Paper colour

B)

Sample Size

C)

Interviewer voice

D)

Incentive quality

E)

Question Wording

10)

Questionnaires are measuring which of the following?

10)

______

A)

Attributes

B)

Behaviours

C)

Opinions

D)

All of the above

11)

Choose the TWO research strategies that tend to use questionnaires.

11)

______

A)

Descriptive

B)

Exploratory

C)

Explanatory

12)

Which one of these is a Self-Administered Questionnaire?

12)

______

A)

Face to Face Questionnaire

B)

Postal questionnaire

C)

Personal questionnaire

D)

Telephone questionnaire

13)

Which one of these is an Interviewer-Administered Questionnaire?

13)

______

A)

Delivery and collection questionnaire

B)

On-line questionnaire

C)

Postal questionnaire

D)

Telephone questionnaire

14)

Which of the following is NOT a type of closed question?

14)

______

A)

Follow-up
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