Agenda Setting in Presidential Election 2008

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Victor Ramirez
Agenda Setting in the Media

In 2008 Political front runner Barack Obama won the presidential election. During this time, America had swayed into a recession which the economy suffered massive cutbacks and drowning in debt. America was also at war currently with Iraq which stirred up many other problematic issues to come about during this year. The media was and still is the main door way to the public to address these issues. The agenda setting function during this year I believe was used during to 2008 presidential campaign to help Barack Obama’s odds in winning the job of president of the United States.

In 2008, the recession hit more than half the country with foreclosures, banks had went upside down, America was still at war for not so obvious reasons, and the stock market was at an all-time low since the great depression. The media is the most common way we all receive information either through TV, internet, radio etc. I believe the media helped bring about certain problems that Current President Barack Obama and his cabinet felt they had to address in order to win the election. Agenda setting is the concept where for this example, each politician sets his campaign schedule and things he would like to address according to what they media and the public find of high importance. The first agenda setting example I believe was the American economy situation. Results based on a phone survey of 714 likely voters conducted on Oct. 30-Nov. 1, 2008 by CNN/Opinion Research Corporation showed that 57% of Americans thought the economy issue was the most important role in deciding who would be the next President. With this problem clearly on the minds of Americans, Barack Obama proposed a homeowner and Financial Support Act. “First, it will provide capital to the financial system. Second, it will provide liquidity to enable our financial markets to function. And third, it will do what I have been calling for since I supported...
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