Aflac

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Table of Contents

I.Executive Summary……………………………..3
II.Company History…………………………………3-4 III.Company Financials…………………………….5
IV.Internal Factors & External Industry Analysis.6-11
V.House of Quality & DMAIC……………………..11-19
VI.Tree Diagram & PDPC………………………….19-22
VII.Flowchart & Check Sheet………………………22-26 VIII.Consultants Conclusion………………………..26
IX.Works Cited……………………………………...27


I.Executive Summary
AFLAC, incorporated offers all different types of insurance including life, health, and accident insurance as being their top sellers. The insurance industry can often be a competitive one. There are many insurance companies, in the past few years, that have been greatly effected by the current recession in the United States. Some insurance companies needed government intervention to help them through this. AFLAC, just like other big companies out there, have gone through many problems. Building the House of Quality and using Deming’s five points will help this company succeed and train their employees better. Using flow charts, check sheets, and tree diagrams will show the employees the right way to do their work and can continuously improve at their work. Consultants will be overall most satisfied with these types of practices. II.Company History

Aflac, also known as American Family Life Assurance Company, was founded in Columbus, Georgia in the year 1955. It was discovered by brothers John, Paul, and William Amos to sell life, health, and accident insurance (“Aflac Incorporated History).” Competition was very fierce back then and the little company did poorly. In the 1940s and 1950s, there were many cases of polio scares and had spawned insurance coverage written specifically for this disease. It was then that Aflac decided to sell cancer insurance (“Aflac Incorporated History).” In the year 1958, they introduced the world’s first cancer insurance policy. This wound up being a big hit for this company and had written over a million dollars in premiums and had expanded over state lines. This company grew very quickly. It grew very quickly in the decade of the 1960s. They developed a selling approach that was much clustered. This approach worked as employees were willing to make payroll deduction for premiums (“Aflac Incorporated History).” By the year 1971, this company was booming in over 42 states. In the 1970s, John Amos then decided to expand his company outside the United States. This started by Amos visiting the World Fair in Osaka and he then decided to market this idea to the Japanese (“Aflac Incorporated History).” The Japanese healthcare plan left them exposed to considerable expense from cancer treatments. After four years, the company finally got approved to sell health insurance overseas to the Japanese (“Aflac Incorporated History).” It was basically approved because after research, it would have not threatened existing markets and the Amos’s found notable backers in the insurance and medical industries. Aflac became one of the first insurance companies to enter the Japanese market, and it had an eight year monopoly with the Japanese (“Aflac Incorporated History).” Aflac has sought to supplement its cancer insurance by introducing new products and improving old ones to encourage the policyholders to add on or trade up (“Aflac Incorporated History).” The company boosted its name recognition in the United States from two percent to fifty six percent primarily through advertising, including the slots throughout the 1998 Winter Olympic Games and NASCAR races (“Aflac Incorporated History).” Accident and disability premiums surpassed cancer premiums in the United States for the first time in the company’s history in the year 2000. The popular Aflac duck made its first appearance on television in the year 2001 for a commercial for accident insurance (“Aflac Incorporated History).” III.Company Financials

With every company, the financial portion of the company will vary from year to year. AFLAC,...
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