Media and transmission of culture are interrelated factors. In today’s world media is considered to be the strong carrier of culture values and norms. The West especially American media has upper hand on rest of the world. Hence, it also plays dominant role in transmission of western culture upon Muslim countries. This paper discusses various aspects of western culture invasion in Muslim countries through media. It also ponders on remedial suggestion for countering media’s culture invasion. In the age of information technology, we cannot underestimate the role of Mass Media as a great “agent of change” in the society. Nowadays we frequently encounter media campaigns on TV, Radio, Internet or newspapers or magazines. Media has become a very effective and powerful weapon through which “authorities manipulate social attitude and behavior. The rapid rise of mass media utility and their potential influence has led many to wonder about the actual role and behavior. Mass Communication are all powerful that they determine thought and action to a major degree Particularly electronic media brought a big change in the attitudes of the people. Among these television is a very powerful medium of communication. Waves of western culture equipped with secularism and materialism are heading towards the Muslim cultures and societies very rapidly. There is a wave of these attacks in the form of computer, internet, TV, Cable network, dish antenna, VCR, Video Cassettes, films, newspapers and magazines. In present age this wave can be termed as culture invasion of the western countries.
This social change is due to the influence of the media.. An elite class society is shocked to see immoral practice, and attitudes of the youth of the day people make connections though social media, they maintain those connections outside of the specific platform and may extend those connections to email, a phone conversation or even in-person meetings.
The strong influence of Individualism on the consumption of the Internet, which is a relatively impersonal medium of communication, is also connected with the essential and product-specific aspect of cultural communication styles.
High Individualism is very often connected to "Low-context" communication, whereas low Individualism (Collectivism) very often is connected to "High-context" communication. members of Low-context cultures have less personal contact with each other, therefore communication must be very detailed and very explicit. A great deal of formal information is communicated in a direct way, often by way of written texts. In contrast, members of High-context cultures have closer and more familiar contacts with each other; a lot of information is already shared among them, and therefore their preferred mode of communication is more informal, indirect, and often based merely on symbols or pictures. Technology has brought forth a revolutionary transformation in the way we communicate with each other.
As we progress through the information age, various technological devices such as the television, hand phones, and personal computers have come and established themselves in our everyday lives.This has definitely influenced interpersonal communication in many ways, both positive as well as negative.
With the invent of internet, the world has effectively become an interconnected global village. People from all corners of the world are able to easily converse with each other quickly and easily through cyberspace.
Email has established itself as a fast, free and convenient method to send messages, replacing traditional mail in the process. The internet has indeed made it easy and convenient for people to keep in touch with one another.
This ease of communication has many profound effects. In the business world, deals can be made through emails and video conferencing, and...