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UNIVERSITY OF WATERLOO
ECON 344 – SEC 001 Spring14

Prepared by Group #13

Mariano Stanco 20410944
Yixing Ma 20386139
Hongyi Zhou 20378198

June 16, 2014

MARK: _________
Table of Contents

Executive Summary 2
1.0 Current Marketing Situation 2
1.1 Product Description2
1.2 Market Description3
1.3 Product Review4
1.4 Competition4
2.0 SWOT Analysis4
2.1 Strength4
2.2 Weakness5
2.3 Opportunity5
2.4 Threat6
3.0 New marketing objective and possible issue6
3.1 New Marketing Objective…………………………………………………………………...6 3.2 Possible Issue………………………………………………………………………………..7 4.0 New Marketing Strategy………………………………………………………………………7 4.1 Segmentation Targeting & Positioning……………………………………………………...7 4.2 Marketing strategies with 4Ps……………………………………………………………….8 4.2.1 Product…………………………………………………………………………………..8 4.2.2 Price……………………………………………………………………………………..9 4.2.3 Promotion………………………………………………………………………………..9 4.2.4 Place……………………………………………………………………………………10 5.0 Marketing Plan Execution……………………………………………………………………11 5.1 Market Type………………………………………………………………………………..11 6.0 Evaluation11

7.0 Final Summary12
References13

Executive Summary
The purpose of this report is to analyze the available market, determine a target market, and develop a marketing strategy that would allow our new treadmill and game to sell well. This is a product created by our team which will make running on a treadmill a lot more fun and bring back the joy of exercise. This report will analyze the various components of the marketing plan, which includes analyzing the market situation, performing a SWOT analysis for what may arise in the market for this product, determining the marketing objectives and any possible issues that might occur, and describing an in-depth marketing strategy. We highly recommend this product, the main reasons to exercise currently involve health benefits,...
UNIVERSITY OF WATERLOO
ECON 344 – SEC 001 Spring14
Prepared by Group #13
Mariano Stanco 20410944
Yixing Ma 20386139
Hongyi Zhou 20378198
June 16, 2014
MARK: _________
Table of Contents