AEON CO. (M) BHD. is a leading retailer in Malaysia with a total revenue of RM2.985 billion for the financial year ended 31 December 2011. The Company was incorporated on 15 September 1984.
In 1984, Jaya Jusco Stores Sdn. Bhd. was established in Malaysia, in response to the Malaysian Prime Minister Dato' Seri Dr. Mahathir's request to help modernize thee retail industry in Malaysia using the world's most advanced management expertise. Dr. Mahathir believed that the modernization of the retail industry was crucial for the country's economic growth. Prior to this, in 1983 Dr. Mahathir visited Tokyo and met the then JUSCO Co., Ltd. President, Mr. Takuya Okada to discuss the proposition of bringing the JUSCO name to Malaysia. The talks ended on a positive note and Dr. Mahathir invited JUSCO to set up store in Malaysia. All this was part of Dr. Mahathir's Look East policy for Malaysia.
Following this, a joint venture company was established in September 1984. There were three parties involved: JUSCO Co., Ltd., Japan, Peremba, a leading government owned Property Company and Cold Storage, a premier supermarket chain store. AEON CO. (M) BHD. (AEON or the Company) was set up in response to the Malaysian Government’s invitation to AEON Japan to help modernize the retailing industries in Malaysia. The ‘JUSCO’ and now ‘AEON’ name is today well established among Malaysians as well as foreigners, especially due to its association with the international AEON group of companies.
AEON has established itself as a leading chain of General Merchandise Stores (GMS). AEON’s constant interior refurbishment of stores to project an image designed to satisfy the ever changing needs and desires of consumers is clear evidence of this. The Company’s performance has been further enhanced by the management’s acute understanding of target market needs and the provision of an optimal product-mix. AEON’s stores are mostly situated in suburban residential areas,...