Aeon case study of expatriates in malaysia
Aeon Malaysia: The challenges from cultural perspective
Headquarters of ÆON in Chiba, Japan
Introduction of AEON Co., Ltd.
• It was first established in 1926 and in 1970 there companies, Futagi, Okadaya and Shiro formed the
JUSCO Co., Ltd.
• In 2001 the company change it name to AEON Co.,
Ltd .
• In 2008, the corporate structure is change, AEON
Co., Ltd become a holding company while AEON
Retail Co., Ltd take over retail operation.
• 2011, all JUSCO and Saty officially changes it name to AEON and JUSCO stores and shopping centre are rebranded to AEON in 2012.
AEON in Japan
AEON Vision
Customer First:
1) AEON has made the needs of customers and their communities 2) AEON ensures that “Customer first” values are shared by everyone involved in all operations.
AEON Mall will create “Towns with Vitality”.
1)Continue creating towns with vitality as community, to enrich the lives of their people.
Sharing a sense of lively participation:
1) Enhance its customers lifestyle and create centers for excitement. AEON Principles
• Peace
Operations are dedicated to the pursuit of peace through prosperity.
• People
Respects human dignity and values personal relationships. • Community
Rooted in local community life and dedicated to making a continuing contribution to the community.
AEON Principles
AEON Mission
• The customers’ beliefs and desires comprise the central core of their philosophy.
• Benefit their customers, and their operations are thus customer-focused to the highest degree. • Contribute to the realisation of a peaceful and prosperous society in every country and region based their enduring commitment to these 3 principles. Introduction of AEON Co. (M) BHD.
•AEON CO. (M) BHD. Is the leading retailer in
Malaysia.
• It was bring up in Malaysia in 1984 under the cooperation between Malaysia and Japan.
•Former Malaysian Prime Minister Dato Seri, Dr.
Mahathir went to Japan and discuss on how to modernize Malaysia retails industry through advance
Headquarters of ÆON in Chiba, Japan
Introduction of AEON Co., Ltd.
• It was first established in 1926 and in 1970 there companies, Futagi, Okadaya and Shiro formed the
JUSCO Co., Ltd.
• In 2001 the company change it name to AEON Co.,
Ltd .
• In 2008, the corporate structure is change, AEON
Co., Ltd become a holding company while AEON
Retail Co., Ltd take over retail operation.
• 2011, all JUSCO and Saty officially changes it name to AEON and JUSCO stores and shopping centre are rebranded to AEON in 2012.
AEON in Japan
AEON Vision
Customer First:
1) AEON has made the needs of customers and their communities 2) AEON ensures that “Customer first” values are shared by everyone involved in all operations.
AEON Mall will create “Towns with Vitality”.
1)Continue creating towns with vitality as community, to enrich the lives of their people.
Sharing a sense of lively participation:
1) Enhance its customers lifestyle and create centers for excitement. AEON Principles
• Peace
Operations are dedicated to the pursuit of peace through prosperity.
• People
Respects human dignity and values personal relationships. • Community
Rooted in local community life and dedicated to making a continuing contribution to the community.
AEON Principles
AEON Mission
• The customers’ beliefs and desires comprise the central core of their philosophy.
• Benefit their customers, and their operations are thus customer-focused to the highest degree. • Contribute to the realisation of a peaceful and prosperous society in every country and region based their enduring commitment to these 3 principles. Introduction of AEON Co. (M) BHD.
•AEON CO. (M) BHD. Is the leading retailer in
Malaysia.
• It was bring up in Malaysia in 1984 under the cooperation between Malaysia and Japan.
•Former Malaysian Prime Minister Dato Seri, Dr.
Mahathir went to Japan and discuss on how to modernize Malaysia retails industry through advance
References: Ab Aziz Yusof (2000). Pembangunan Ekspatriat – Dalam Konteks Pengurusan Sumber Manusia Antarabangsa, Sintok: Universiti Utara Malaysia. Rosli, M.D.,(2013) .The Japanese Expatriates in Malaysia: Interaction and Adaptation in the Cultural Diverse Enviroment, International Journal of Business and Management Studies