Unfortunately in today’s society people are discriminated against based on their physical attractiveness thereby reducing employment opportunities for those less good- looking workers. The following paper will focus on physical features discrimination in the workforce through a theoretical analysis of the socio-political and other social factors which operate to maintain discrimination against clients, consumers and service users. The paper will also demonstrate knowledge of a range of relevant issues affecting the disadvantaged group, demonstrate an understanding of the relationship between client’s issues, and government policy and demonstrate an understanding of the policies relevant to the service delivery. Like beauty, ugly is in the eye of the beholder and therefore difficult to define. Ugly is what society perceives it to be; ugly is a person whose physical appearance falls short of societal notions of beauty (Merriam-Webster, 2012). In the workplace ‘unattractive people’ are becoming more and more disadvantaged, they are less likely to be hired or promoted and they earn lower salaries in comparison to those blessed with ‘good-looks’ who earn more money, marry higher earning spouses and overall have fewer barriers to workplace success (Salkeld, 2011). You may be wondering which socio-political factors are operating to maintain discrimination against physical appearance, the answer is simple… the mass media. It is the mass media who shape our concept of physical appearance and promote beauty. This is does by conveying the benefits of being attractive. “The mass media serves as a mediating structure between individuals and their bodies by sending a powerful message to society: only a determined physical stereotype of beauty is valued” (Sepúlveda & Calado, 2012, pg 47). The mass media includes news, magazines, radio, TV, movies and internet and in today’s society we are in contact with...
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