Advertising to the Young Woman

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How many times have you seen a jacket in a magazine ad that you just had to have? We both know that we see many things both in print and on television that we want to buy because we want to look like the model that is wearing the particular jacket being advertised. According to Jib Fowles, author of Advertising’s Fifteen Basic Appeals, “The desire to exhibit ourselves in such a way as to make others look at us is a primitive, insuppressible instinct” (Fowles Pg.8). People are made to believe that they absolutely need the item advertised because that is going to make people notice them. Clothing and cosmetic companies strive on people’s need for attention. Advertisements target young women ages 16-30 of Generation Me to buy their products in order to look the part in today’s society. They see thin models, airbrushed and makeup covered celebrities and feel the need to look exactly like that they see in the advertisement. These advertisements are also creating many problems such as eating disorders, anxiety disorders, and depression. These young women end up spending huge amounts of money on cosmetic surgeries, rush to buy products to make them look younger or more beautiful, and purchase products marketed by celebrities all in an attempt to live up to the ideal image of today’s society.

In today’s society looking beautiful and staying forever young are the newest trends among young women. Women follow this trend because they have been influenced at a young age to believe that outer beauty is everything. Many girls are introduced to Barbie at a young age, and that image of a perfect well rounded female is set in their minds for the rest of their lives. Commercials show Barbie in her three story dream townhouse, driving her convertible, and walking her precious little dog. All of these marketing schemes make young girls believe that Barbie is perfect from head to toe and want to be and look just like her. There is one commercial that really set apart from most;...
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