Advertising Strategy and Marketing Goals

Topics: Marketing Pages: 3 (937 words) Published: March 12, 2012
Discuss the company’s advertising strategy and how it aligns with its marketing goals. Beginning the process of creating advertising, it is important to decide which consumer markets should reach. Lane Bryant will have a broad appeal; however it is still going to identify the primary focus. Preferably, Lane Bryant primary market is that of consumers who will become the foundation client base and provide stability to the sales determination. Using the right tools at the right time and in the right place, the advertising will build demand for products and services, leading to increased sales as well as consumer attentiveness. Demographics the retail clothing store may have to do with location, age, gender, or some other characteristic that would apply to a significantly large customer base. Lane Bryant will use as much internet advertisement as possible because it’s free, also it can reach the target consumers. Internet advertising has become the ultimate way to reach a number of consumer markets with relatively little expense involved. Lane Bryant would not use the same type of wording in advertising retail clothing store as a company would for advertisement for garden tools. This clothing store intends on using words that will immediately grab and hold the attention of prospective buyers. Lane Bryant will also use any visual elements that will allow the products to connect with the essential consumer market which is unusually important. This will be a good advertising strategy which is intended to help a company reach specific goals in terms of market share and specific types of consumers. Alignment behind this strategy is just as critical as the strategy itself mainly because in 2012 marketers are confronted with an infinite number of ways to reach their target. 2.Discuss how the effectiveness of the advertising will be measured. In the advertising world it has become necessary to use ads that appeal to your target audience. Effective ads lure potential...
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