Advertising Speech Outline

Topics: Odor, Olfaction, Procter & Gamble Pages: 3 (951 words) Published: April 20, 2013
Angela Martin

GP- To Advertise
SP- To Advertise to my audience the benefits of using Febreze odor eliminating products CI- Febreze is a brand of household odor eliminator manufactured by Proctor & Gamble that is a highly-effective odor remover for cooking, animal, work and smoke odors. A home is truly the heart of the family, so having a home that’s happy, good-smelling, and comfortable and clean is important to life. Febreze Odor Eliminator can help you breathe a lot easier in your home. Febreze just doesn’t cover up odors; it penetrates deep into fabrics and the air to eliminate odors and leaves a light fresh scent. Using Febreze is just another way to make you breathe happy and keep your surroundings smelling fresh. For this reason, I’d like to share with you some of the benefits of using Febreze Odor Eliminating products. In the next few minutes, I will discuss: 1) What Febreze is and where it comes from; 2) The active ingredients that makes it work; and 3) The safety and the availability of Febreze products. I. In 1998, Procter and Gamble (P&G) introduced a new household product intended to enable consumers to remove odors from fabrics A. Febreze is classified as an air freshener by Proctor and Gamble 1. According to Chemical and Engineering News, Procter & Gamble introduced a cyclodextrin-containing fabric spray called Febreze. When sprayed on a fabric, some of the cyclodextrins in the product release a pleasant fragrance. 2. This product uses a compound called cyclodextrin, which has a cone-shape which allows it to trap volatile molecules that cause odors. B. All kinds of Febreze, scented or unscented, have the same active ingredient. It is beta-cyclodextrin, which is a carbohydrate. 1. Specifically, it is an eight-sugar ringed molecule that is made during the conversion of starch. 2. It is typically made from the starch found in corn

3. The cornfields of the Midwest make cleaning products, too! II....
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