Advertising, Social and Economic Costs and Benefits

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UNIT 1

P1 “describe the type of business, purpose and ownership of two contrasting organisations”

Tesco
Tesco is in private sector, but it is a PLC, a public limited company, this is an international business, also it is in primary. Tesco is doing service by providing food to its customers. Tesco exist, so people can buy food, they do their own products also, this company exists for making profit. Tesco makes profit by selling its products or making deliveries to customers. Tesco is trying to achieve , to be the best company Our vision is for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally. Tesco is a global business. Tesco is a public limited company (PLC) this means that the owners of Tesco are the shareholder.

North Yorkshire Fire and Rescue Service-
This is a public sector organization, it doesn’t make profit, because it’s service costs more than the amount of money people pay them for fire. This organization exist so when the people have fire or extreme situations they call fire and rescue service and they help them. In 2004 North Yorkshire Fire and Rescue Authority developed a new focused Vision to reflect their broader function within the modernisation agenda. "Over the 10 years to 2014, in North Yorkshire and the City of York, 125 more people will still be alive through the work of the new Fire and Rescue Service. This will be due to the Service having significantly reduced the likelihood and severity of fire and other emergencies. We will achieve this through the dedication of our staff working in partnership with other agencies in the community". This is a local company because it is North Yorkshire. Simply summarised as -

The term "125 Alive" captures the Authority's Vision in one simple phrase. It means that 125 people who might otherwise have died in an accident will be alive because of preventative action taken by the Fire and Rescue Service working in partnership with other agencies. The target will be achieved by a steady reduction year on year in fatalities in road traffic collisions and fires. The aims and objectives of this organization are to help people to rescue them away from dangerous things, and also to remove the fire away, so the people will be in safe. They are trying their best , so they will be the best from their competitors. P2 “describe the different stakeholders who influence the purpose of two contrasting organisations”

M1 “explain the points of view from different stakeholders seeking to influence the strategic aims and objectives of two contrasting organisations”

Stakeholders:
A person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.

Stakeholder Grouping| Interest| Tesco PLC| NY Fire & Rescue Service| Consumers/customers| They want high quality, value for money products. Customers often identify with the brands they buy. They like to see improvements that give them better value for money.| People who want to buy high quality food or other staff| This are the local people in the local area who wants to take the fire out| Employees/workers| The company provides them with a salary/money to live (a livelihood). They seek security, promotion opportunities, job satisfaction and rewards.| This are the workers in the stores, they are interested in security| This are the firemen, their job is to rescue people and to remove the fire for safety.| Suppliers| They want steady orders and payment for...
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