January 27, 2011
Sell and Spin: A History of Advertising
Today, our cultural society revolves around the media. We thrive off of communication and consider it a necessity of life. One popular form of communication is advertising. The history of advertising is extremely intriguing. After watching The History Channel’s Sell and Spin: A History of Advertising, I have learned about several interesting historical facts about Advertising that I would never have thought before.
Advertising is an extremely powerful form of communication and persuasion. The Coca-Cola Company has had such great success with advertising that the second most recognized words or phrase on earth is, in fact, “Coca-Cola.” This was extremely surprising to me because Coca-Cola is an American brand of soda that has had such successful sales and ads that it has become popular world-wide. A major factor of Coca Cola’s success if its advertisements that can be seen everywhere, from billboards to famous TV commercials that are watched on YouTube. Without advertising, the Coca-Cola Company would not be as successful as it is today.
Another aspect of the history of advertising that intrigued me was how much more power the icon in the advertisement had over what was actually being advertised. Icons are widely recognized and associated with their one product. For example, Tony the Tiger, created by Leo Burnett, is both widely recognize and associated with Frosted Flakes. Another great way of advertising is adding jingles. As a little girl, I did not realize how many advertisement jingles I had stuck in my head, which therefore allowed me to constantly be thinking about certain products without even realizing. To this day I still know Tony the Tiger’s Frosted Flakes jingle by heart. One of my favorite commercials was Christian Dior’s Miss Dior Cherie perfume commercial directed by Sofia Coppola. A thirty second film about a young girl wandering the streets of Paris in...