Dr. Bunny-Paines Clemes
Whether it is television, radio or newspapers, advertisements have become part of our everyday lives. Advertising is a powerful and persuasive medium. It is a form of communication for our society. It involves a process of information by the manufacture or a seller of a product to modify the behavior of the buyer to buy a particular product. On the one hand, advertisements entice us to over buy and over spend on useless items that we most likely will never use. For example, while I was on Thanksgiving break Black Friday advertisements flooded our home announcing all of the fabulous deals available to get us into their store to purchase an abundance of needless products. A majority of what advertisers sell consist of customer items like food, clothing, cars and services. These are products that most people desire to have. On the other hand, it is believed by some advertising experts that the greatest influence in advertising happens in choosing a particular brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well designed and there is a clear idea of who they want to target with their product. Advertisers use these images to appeal to consumers because they symbolize or stand directly for a particular product. In my opinion, one major problem that exists in advertising and TV commercials is the increasing amount of imagery directed at children and young teens that encourages them to buy goods like toys and unhealthy snack foods. The advertisements concerning fast food items are extremely bad for young children as well as adults. Children cannot discern that the slim trim models advertising McDonald's burgers hardly ever eat these foods themselves. It is all in how the advertisers can entice or lure the consumer to buy their product. Children are attracted to fast foods that are detrimental to their health and...
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