14 December 2011
Advertising or Brainwashing?
How far will advertising companies go to get people to use their products? Often times they use celebrities, bizarre colors, loud audio, catchy phrases, and even animated themes to attract buyers. Their whole motive is to get the people to believe what they want, whether it be through lies, or even just half-truths. The advertising companies of today are willing to do anything necessary, to get we the people, to buy their products. They are in a sense brainwashing the people by telling them what they want to hear. From celebrities to catchy phrases to paying millions of dollars for advertisements, it somehow works.
When is comes to advertising, the use of celebrities are huge. They are used in almost every advertisement, regardless if they have anything to do with that product. The reason for that is celebrities are ideal figures that are portrayed as perfect. So through the need for perfection the American people are drawn into whatever it is they are advertising. Often times they are clothing items that are in style at that time, and are being modeled by these ideal figures. So as a whole, the American people believe that if these people are wearing it, so should they. This is a much-used marketing technique by advertising companies, but it is not the only one.
Along with the use of celebrities, catchy phrases and animation are also used to draw not only kids, but adults in as well. Animation is often times a good way to draw the attention of children. Given the fact that children are very easily manipulated and convinced through the use of super heroes and fictional characters. Taking the Trix Yogurt commercial is a good example of a catch phrase that gets stuck into ones head. The commercials catch phrase is, “Silly Rabbit, Trix are for kids.” Without even trying to remember this phrase it gets stuck in your head thus, leaving you vulnerable to the phrase while...