1. Choose your target
Have an idea of the ideal customer you want to target. After choosing your ads and sponsored stories, you will be able to choose the specific audience for your ad.People who use social networks often divulge a plethora of personal information in their profiles, which can prove useful to advertisers. Facebook lets you pick and choose which groups you would like your ads to reach. Companies can target ads based on a user's profile information, such as age, gender, location, college, relationship status, and interests. The estimated audience size indicates the total number of people your ad will have the opportunity to reach if your bid and budget are high enough .Click on advanced targeting options to see more ways you can target your audience. You can choose to target people who are fans of your company's Facebook page or friends of your fans. Or avoid your fans altogether, if your goal is to broaden your pool of customers. You can also advertise only to Facebook users who mention certain words in their profiles or status messages. You can click on advanced targeting options to see more ways you can target your audience
2. Test, test, and test some more
Ad prices on Facebook are determined by auction, as they are on Google AdWords. You can pay based on either the number of times people see the ad or the number of times people actually click on it. First of all, you should name your campaign, select your budget and set the schedule for your campaign .Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM). These impressions will be optimized so your ad shows to the people most likely to help you reach your goal. You will never pay more than your budget, and you'll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal. 3. Do your own tracking
Facebook keeps tabs on how many times your ads are shown and the number of...