Advertising of Sportswear

Only available on StudyMode
  • Download(s) : 106
  • Published : April 8, 2012
Open Document
Text Preview
Advertisements for all groups
With the progress of society and development of people’s ideology你好 [pic], more and more people realize the importance of having a healthy body. So they spend time to do sports after the living standards had been improved. The first thing they have to do is to choose some suitable sports wears. There are several kinds of sportswear for different sports, such as running, swimming, playing balls, skating and climbing. These make the eye confused. At this moment, advertisements are useful to help people. According to the modern advertisements about sportswear, people can get information easily to decide. Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. These advertisements can be classified into three kinds—for showing professional of athletes, for showing comfortable feelings and for showing sexual & fashion on athletes.

First kind of advertisements is showing professional sportswear. Professional sportswear is designed for the professional athletics. It is usually used in matches or trainings. So, the sell points that must be shown in the image are reducing the resistance and produce the athletes. Because of these two causes, the advertisements about professional sportswear must show the traits that are based on four sports characteristics—protective functions, isolation functions, ventilate and diathermanous abilities and Clothing physiology. Adidas had manufactured a series of waterproof sportswear in 2007. In those advertisements, we can see the special material that shows that it protects athletes from water and good for ventilating. Another example is about Columbia Company. Columbia Sportswear Company is a United States company that manufactures and distributes outerwear for sports. Their advertisements always show someone climbing, wearing isolation sportswear. This kind of images is based on athletes and sports...
tracking img