Advertising & Media Planning
ASSIGNMENT NO. 1
The 3 Add Agencies/Company I have chosen is: 1) Venables Bell & Partners. 2) Merkley + Partners.
3) Imagemotion.
1) Venables Bell & Partners:
Venables Bell & Partners is a San Francisco based company. V B & P found themselves launching two additional, distinct, business units for no other reason than their clients needed their services. Lumberyard is a production & content creation space.vbp orange is a brand or company innovation and design consultancy. Both make VB&P more than a add agency. VB&P orange is a brand consultancy that translates insights into actionable positioning and new product innovation and also a experiential design.
CLIENTS OF THE COMPANY:
A) Audi
B) Google
C) 76
D) Philips 66 E) Intel Venables Bell & Partners’ Ad Campaign: A) Audi Q5 Launch: To stand out from competition this company showcased the Q5 with quotes from the wise man Oscar Wilde – “Be yourself. Everyone else is already taken”.
B) 76 Quiet Game : To differentiate brand 76 from competition they positioned 76 as being on the “driver side”. So their messaging offers the drivers useful tools and amusing solutions to everyday driving annoyance.
2) Merkley + Partners:
Merkley + Partners is New York based Company.
M+P is an agency without boundaries.
18 years ago, the company was founded by an account person, a strategic planner and a creative person. They never were a traditional, linear-thinking agency. Their work is the sum of strategy + creative + media working together to develop solutions. They say that ‘In a world where technology has broken down all of
The 3 Add Agencies/Company I have chosen is: 1) Venables Bell & Partners. 2) Merkley + Partners.
3) Imagemotion.
1) Venables Bell & Partners:
Venables Bell & Partners is a San Francisco based company. V B & P found themselves launching two additional, distinct, business units for no other reason than their clients needed their services. Lumberyard is a production & content creation space.vbp orange is a brand or company innovation and design consultancy. Both make VB&P more than a add agency. VB&P orange is a brand consultancy that translates insights into actionable positioning and new product innovation and also a experiential design.
CLIENTS OF THE COMPANY:
A) Audi
B) Google
C) 76
D) Philips 66 E) Intel Venables Bell & Partners’ Ad Campaign: A) Audi Q5 Launch: To stand out from competition this company showcased the Q5 with quotes from the wise man Oscar Wilde – “Be yourself. Everyone else is already taken”.
B) 76 Quiet Game : To differentiate brand 76 from competition they positioned 76 as being on the “driver side”. So their messaging offers the drivers useful tools and amusing solutions to everyday driving annoyance.
2) Merkley + Partners:
Merkley + Partners is New York based Company.
M+P is an agency without boundaries.
18 years ago, the company was founded by an account person, a strategic planner and a creative person. They never were a traditional, linear-thinking agency. Their work is the sum of strategy + creative + media working together to develop solutions. They say that ‘In a world where technology has broken down all of