Advertising Industry
The Advertising Board of the Philippines , also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation.
Being the umbrella organization of the advertising industry, its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising.
AdBoard was formerly known as the Philippine Board of Advertising . The board was formed as a result of a series of meetings in 1973 by leaders in the advertising industry. They felt the urge to commit themselves in creating a committee to achieve their goal in serving the interests of the nation. The Board was established on May 3, 1974.
Vision
We are the voice of the Philippine advertising industry.
The pivotal force of a dynamic, prosperous, and responsible industry.
Mission * We recognize self-regulation as the cornerstone of our existence * We uphold the highest standards of fair play and professional ethics. * We foster harmony among our members * We safeguard the interest of consumers through truthful & responsible advertising * We create the environment where world class advertising flourishes.
History
THE ADBOARD STORY by: Cid Reyes
It was the worst of times, it was certainly not the best of times. On September 21, 1972, President Ferdinand Marcos issued President Decree 1081. With one stroke of the pen, the dictator proclaimed emergency rule, and placed the entire country under Martial law.
The proclamation was timed near the end of his second and last legal term. With the obvious intent of perpetuating himself in power, Ferdinand E. Marcos ostensibly used the engulfing menace of Communism as a reason for the imposition of Martial Law. Among other acts, the dictatorial government immediately moved to suspend media operations. Due to the mass communication nature of advertising,
Being the umbrella organization of the advertising industry, its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising.
AdBoard was formerly known as the Philippine Board of Advertising . The board was formed as a result of a series of meetings in 1973 by leaders in the advertising industry. They felt the urge to commit themselves in creating a committee to achieve their goal in serving the interests of the nation. The Board was established on May 3, 1974.
Vision
We are the voice of the Philippine advertising industry.
The pivotal force of a dynamic, prosperous, and responsible industry.
Mission * We recognize self-regulation as the cornerstone of our existence * We uphold the highest standards of fair play and professional ethics. * We foster harmony among our members * We safeguard the interest of consumers through truthful & responsible advertising * We create the environment where world class advertising flourishes.
History
THE ADBOARD STORY by: Cid Reyes
It was the worst of times, it was certainly not the best of times. On September 21, 1972, President Ferdinand Marcos issued President Decree 1081. With one stroke of the pen, the dictator proclaimed emergency rule, and placed the entire country under Martial law.
The proclamation was timed near the end of his second and last legal term. With the obvious intent of perpetuating himself in power, Ferdinand E. Marcos ostensibly used the engulfing menace of Communism as a reason for the imposition of Martial Law. Among other acts, the dictatorial government immediately moved to suspend media operations. Due to the mass communication nature of advertising,