Advertising in Schools: in Public Education System

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Period 5
12-13-11
Advertising In Public Schools
Throughout the United States, the faltering economy has drastically affected the employment and income of its citizens, consequently resulting in the deterioration of public education system. In our San Diego Unified district alone, it is estimated that the budget deficit will reach $80 million (“VoiceofSanDiego”). The lack of funding towards public schools could possibly hinder the attendants’ ability to learn and advertising from corporate sponsorships could provide the necessary revenue to close the schools budget gaps. According to the National Education Association it is estimated that 100,000 schoolteachers nationwide lost their jobs preceding the start of the school year, to protect the employment of our districts schoolteachers drastic modifications must be implemented. Plausible solutions are to mirror the example of Minnesota’s St. Francis School District who under economic hardships gained $230,000 from the selling of ad space thus protecting the jobs of their employees. However, critics argued the advertisements might impede a child’s learning, this problem can be solved with ease by promoting brand names in our yearbooks or scoreboards that have little affect on the education of the students and would still bring substantial profit to our school. The selling of ad space in school buses can also offset the daunting costs of educational equipment and vital school programs. Our schools transportation system has recently made cut-backs due to lack of funds, however by displaying local sponsors, the profits can be incorporated back to the schools budget. Being that the target audience is passing spectators, the ads have no negative affect on the students and “School districts say it’s practically free money and advertisers love the captive audience school buses provide,” quoted ABC News. Averaging a rate of $230 per month, one meager school bus advertisement stands to make $2,300 in the...
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