Advertising Draft Letter

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name and address


Dear (Mr/Mrs, etc, name)

attention grabbing heading (up to 10 words)

(the heading must grab attention - something your prospect will relate to that your proposition will produce - for example, Cost-Effective Sales Enquiry Generation, or Reduce Your Staffing Overheads, or Fast-Track Management Training)

When you next consider your arrangements for (product/service) I would welcome the opportunity to understand your requirements and situation.

(Optional) Our customers include (two or three examples, relevant and known to the prospect), who have found (state key benefit, % savings, strategic advantage) from working with us.

I will telephone you soon to agree a future contact time that suits you/your own review timescale.

Yours sincerely

(Name and signature)

(Optional 'P.S.' message)

During recessionary times, businesses start downsizing and trust starts to evaporate.

SHM- Traveler Advertisers’ is supporting the local economy in the SE region. Keep y our advertising dollars within your state.

Many of our readers are influenced to purchase, visit, see, do and try things that are featured in our magazine. Our readers are mostly families are single business savvy professionals who owns there own home and travels a lot. As a subscriber the readers receive the magazine directly to their doorsteps and its always there to keep. Readers can soak up the information and advertisement on each page at their own covenant; share special interests with their friends/family/colleagues/business partners.

Attention (I want to read on)

Interest (this is relevant to me and my company)

Desire (this is potentially beneficial and I want to pursue this opportunity)

Action (when I'm called I'll talk/make an appointment/delegate action)

Promotional Letter, Catalog Sales


The Chambers Catalog came into existance in 1979 and in
four short years has become one of the most successful
catalogs on the market. For this, we are pleased, proud
and grateful.

We are pleased because our customers have confirmed our
belief that if the products we offer are new, exciting,
innovative and of excellent quality, they will be

We are proud because we know we are a company that keeps
its word to its customers, that guarantees that any
merchandise can be returned within 30 days if it proves
to be disappointing in any way, and that always lets our
customers know if there is to be a delay in delivery.

We are grateful to customers like you, because you confirm
our beliefs that fine service and quality results in
satisfied customers. Without you, there would be no
reason to be pleased or proud. We thank you for your
orders and for giving us the opportunity to be of service
to you.

Our special summer catalog is at the printers and should be
in your home soon. We hope that you will be pleased with
our new selections.

Promotional Letter, Direct Mail Service


While so many things are a shot in the dark when it comes
to increasing sales, one area that has proven itself to be
predictable in obtaining results is advertising through
direct mail.

We feel that your products lend themselves beautifully to
this proven sales technique and would like to have the
opportunity to discuss the services that we provide in this
area. Our firm has been in existence for (number) years,
and we can show you the precise results of mailings that we
have done so you can decide for yourself. We provide full
service to our customers from consulting, design, art work,
layout, composition, printing, labeling and mailing.

We would be pleased to make an appointment with you at your
convenience. Just call us at the number above. We know
you won't be sorry you did!

Our publication, "How To Improve Your Image Through
Writing", offers the reader the opportunity to compare the
good letter with the bad, to put himself in the place of
the recipient and judge...
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