Advertising Appeal

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Advertising appeals

1) informative/rational appeal
2) Emotional appeal
3) Transformational appeal
4) Combination appeal
5) Reminder appeal
6) Teaser appeal
7) Straight sell factual appeal
8) Scientific technical evidence
9) Demonstration
10) Comparison
11) Testimonial
12) Slice of life
13) Animation
14) Personality
15) Fantasy
16) Dramatization
17) Humor
18) Combinations

• Rational Appeal: These are those advertisements in which customer ask before purchasing vehicle, why should I purchase CD – Dawn only. And ask from his friends, relatives about this.

• Emotional appeal: Those advertisements in which they play with emotions of customers like.

• Transformational Appeal:

A transformational ad is the most powerful of the four types as it literally promises to change you from one thing to another. Some of the most compelling examples of transformational ads are found in religious advertising. The power TV evangelists have over their followers and the seeming ease with which they coax dollars from their mainly blue-collar audiences is quite astounding. At their core, religious ads promise to hurl the devil from your body, scrub your soul clean enough to allow you to enter heaven, and, in some cases, cure you of physical sickness. A very powerful claim, and one with universal and eternal appeal. Children are always receptive to transformational ads. Many successful children's toys and publications focus on transformation; indeed, a popular line of toys in the 90s were called the "Transformers." Most successful comic books portray an ordinary individual transformed into a superhero or heroine via bites from radioactive spiders, exposure to chemicals, visitations from aliens, or something equally fantastical. And secular adults are hardly immune to the power of transformational advertising. A quick look at the plethora of ads for cosmetic potions that promise to turn the middle aged into fresh-faced youngsters, and exercise...
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