Advertising and Stereotype

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Introduction:
Good morning Ms McCurdy and class, everyday, from watching TV program to reading magazines, we are amazed with a big range of advertisements. Businesses spend heaps of money on creating advertisements to promote their products. Promoters not only create the advertise technique, symbolic and written codes but also stereotypes, which are commonly used. Stereotype is everywhere and usually majority focuses on woman. In ancient world, they usually stereotype woman as the person always stands behind men’s back but nowadays, woman often said to become stronger and successful.

I have chosen an ad, which advertises for Maybelline lipstick products. The ad is a typically example to analyse about the stereotypical strong, successful and beautiful woman.

Brief analysis symbolic aspects:
The ad is made up of two parts, the left hand side and the right hand side. On the left hand side is a female model with a big brown pair of glasses, who is using Maybelline lipstick. And on the right hand side is the feature of the actual products and some of its introduction.

As you may notice the setting, the ad is not divided into 2 equal halves but 1/3 and 2/3. When drawing or designing, designers usually avoid dividing their graphic because it will make the picture balanced and there is no focus point. If the designer makes the picture of model and the products equals, the readers would not pay attention on neither left hand side nor right hand side.

Further more, we, readers usually tend to look at a subject from left to right. That’s why the designer arranges the model on the left and products on the right. So that when we look at the ad, we will eventually espy on the model’s lips with shiny colour and after that, a question immediately jumps into our heads is why her lips look so attractive. The answer will be revealed when we see the liquid glossy lip colour on the right hand side. This technique is called “transfer”, which is an idea that...
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